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Meet Jennifer Yen of Purlisse Beauty and YENSA Beauty in Santa Monica

Today we’d like to introduce you to Jennifer Yen.

Thanks for sharing your story with us Jennifer. So, let’s start at the beginning and we can move on from there.
My path to becoming a CEO is an unconventional one. I’m a former TV villainess. I used to fight Power Rangers on TV and had to spend 15 hours a day in heavy makeup, which wrecked my skin. I tried everything to fix it but nothing worked. That is when I re-discovered my grandmother’s Asian beauty rituals and decided to turn them into a skincare brand. I was inspired to start Purlisse so that everyone could benefit from these rituals. While I was pregnant with my daughter in 2014, I was fatigued and once again faced with problematic skin. My mom was nourishing me with Black Superfoods, which made me feel healthy, restored my energy and my skin had finally felt radiant.

I was inspired to start YENSA after giving my birth to my daughter. My mother was taking care of me and followed a tradition in Chinese Medicine called “Sitting the Month” or “Zuo Yuezi”, (this practice goes back 2000 years ago), where the new mother sits out for a month right after birth to rest and heal her body through Superfoods leading to healthy skin, hair and nails. Throughout this month, I rediscovered the Superfood lifestyle that is lived by my mom and generations of women in my family this motivated me to infuse Superfoods, Science into Skin products + color Cosmetics.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not. Business itself is always a challenge, but skincare and beauty business is competitive. The most challenging thing is staying innovative and be the first to do something new in the industry. We also aim to do more with less to be as efficient as possible, while still delivering high-quality products for our customers.

I started my entrepreneurial journey during the recession and I almost lost everything. Let me tell you, failing in the beginning of my journey wasn’t easy for me. I lost my confidence, my pride and almost my dignity but luckily, I had great friends that supported me during this dark time. I believe there is beauty in failure because you have a chance to rebuild yourself. I chose to get back up after being knocked down. I made a promise to myself that on my way back up, I would use my influence for good and to help other women. Now I’m an entrepreneur and a co-parenting mother, and thankfully thriving!

Alright – so let’s talk business. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?
What sets me apart is my story.

I grew up in Alabama as the only Chinese-American girl at my school. This was decades ago and this was in the deep south. Not only did I not physically fit in, I didn’t fit in culturally into the “All- American” girl. I was not in any pageants, I was not blonde, I was not a cheerleader, my parents didn’t belong to a country club and I was bilingual, I spoke Mandarin. As you can imagine, I was always trying to fit in, felt uncomfortable with my heritage and the fact I spoke a different language. It wasn’t until I left that small town, attended Boston University that I was exposed to diversity with people from all over the world – all parts of Asia, South America, Kuwait, Saudi and I didn’t feel out of place. I loved it and NEVER looked back. Now with my beauty brands purlisse and YENSA, I celebrate the beauty of my heritage with pride and the benefits of Asian Beauty Secrets and Superfoods. And one of our company’s values is to embrace people who are different drives Diversity, friendliness and inclusivity in brand spirit.

I created both Purlisse and YENSA to share the beauty and spirit of my heritage. As a former actress, spending hours under bright lights and heavy makeup really affected my skin. The quest to restore my complexion and confidence then and while being pregnant, lead me to embrace the Superfood lifestyle that has been lived by generations of women in my family. Both brands are specialized for sensitive skin.

So, what’s next? Any big plans?
YENSA is launching on QVC in early 2020 and we have some exciting new product innovations coming up for both brands, so definitely keep an eye out!

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