Meet Jacqueline Carrington of People of Color

Today we’d like to introduce you to Jacqueline Carrington. Them and their team share their story with us below:

The brand was launched in May 2019, after founder Jacqueline Carrington, was inspired by her daughter’s interest in nail polish. It rekindled her interest as well and made her think back to her childhood, in which she skipped wearing nail polish due to playing basketball and never seeing the colors shown on her brown hands. She wanted to create a nail polish brand that celebrated and represented people of color from all over the world by telling their stories through nail polish collections. We make “nail polish for People of Color and those who live in color” because we all live in a world of color!

Over the past 3 years, we have grown from our e-commerce and built a network of salons and boutiques throughout the US that carry our polishes. We also sell online with major retailers Urban Outfitters and Lord & Taylor.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The road of entrepreneurship has not been smooth, which is why it is a road less traveled. However, through every challenge and struggle, valuable lessons have been learned. The biggest challenges have been brand visibility and capital for operations and scaling growth. Social media has been key to building a community and awareness, and it took dedication to learn social media marketing and applications of techniques learned to build a community around our brand.

Cash flow is always a challenge when scaling, as capital is needed to maintain current operations, with additional needed to invest for growth in inventory and marketing. Because we are self-funded and haven’t taken on any outside investments, we are growing at a slower, but steady pace.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
People of Color is a non-toxic, vegan, cruelty-free nail polish brand made to complement the various shades of brown skin as the first thought, not an afterthought. It’s our mission to celebrate and represent people of color from all over the world by collectively sharing our stories through nail polish. People of Color make “nail polish for people of color and those who live in color” because we all live in a world of color!

Our brand has brought together a community of nail polish enthusiasts, those who may have felt underrepresented, those who do their own nails, and many who are learning and wanting to take better care of their nails. It’s been an amazing feeling to create a space within the nail polish industry for people of color to be seen and celebrated, while still being inclusive for all to enjoy.

Pricing:

• Nail Polish: $12
• Nail Care: $8-12

Contact Info:

• Website: https://www.peopleofcolorbeauty.com/
• Instagram: https://www.instagram.com/peopleofcolorbeauty/
• Facebook: https://www.facebook.com/peopleofcolorbeauty
• Youtube: https://www.youtube.com/channel/UCsvitOHw5Lz9xWHiKow9Tuw