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Meet Ilyse Craft

Today we’d like to introduce you to Ilyse Craft.

Ilyse, can you briefly walk us through your story – how you started and how you got to where you are today.
Coaching & mentoring has been a part of my job in the Fashion Industry for the past 25+ years, and as much as I love design, fashion and decor….working with people is the part that has always lit me up the most.

In 2014, I was diagnosed with an autoimmune disease, and it caused me to really look at how I was showing up for myself, or really how I wasn’t. I did a great job for the rest of the world but didn’t deliver the same results for myself. I knew there was something profound for me to discover. The journey was about to get really good! That diagnosis turned out to be one of the greatest gifts. I have been in remission for four years and plan on keeping it that way.

So much has happened over the course of the last five years. I kept saying “YES”, despite not knowing how to do things and never feeling quite ready.

Most recently, in my commitment to increase my visibility, which was my 2019 word of the year (remember that resolution!!), I posted an article at the beginning of July on LinkedIn, feeling a pull toward that platform since I’ve been in Corporate America my whole life….it made perfect sense.

Not knowing much about knowing  “how” could have stopped me from taking action and is exactly what happens to so many clients in their lives. It is exactly what I Coach people through!

Well…. it went viral with over 100K reactions! My “voice” is very relate-able and I posted another one, and you guessed it, it happened again with over 200K reactions and thousands of comments, re-shares and conversations happening. This confirmed a knowing that “Who I am” ( powerful words) is a writer , and my mind and possibility opens up.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road has had a lot of twists and turns and I kinda like it like that. Nothing in my life has ever been a straight line! I had to learn how to really take care of myself and what that meant. I had been such a devoted employee, Mom, daughter, partner and so many other “roles” ….that the role of “me” seem to get lost in the shuffle.

There really never seemed to be time to “find myself”. And this journey inward has been the best score of all AND one of my greatest gifts in helping people do the very same trip inside to discover “Who” they are.

The struggle was understanding the confusion, getting comfortable with some of the answers and finding the courage to even do this!

On the practical side of things, learning how to have a presence online, discovering & using all the new technology, hiring virtual assistants that were effective (I now have an incredible team!) and becoming brave with my online visibility are some of the hurdles I have overcome in the process.

Becoming a Certified Life and Transformational Coach took me through that whole process and I hired my own Coach & haven’t been without a coach since. I work with a Coach for a period of time and change Coaches because my needs change as life and my business changes.

We’d love to hear more about your business.
I am a Wellness & Business Strategist. Sounds good, right?!

Ok, so what that means is I work with people 1 on 1, as well as groups & companies to discover what is holding them back from what it is they most want and create an actionable plan toward achieving their goal.

What sets the work I do with clients apart is the focus on “Who” the client is. We can spend a whole lot of time on each individual story and go down a whole lot of rabbit holes OR we can get right down to the heart of the matter and Get Sh*t done and you begin living the most Epic Life imaginable. Most clients that work with me are ready to “surrender” which does NOT MEAN GIVE UP. It actually means to hand it over to something much greater…to let it all go….to release the never-ending storytelling of what was and begin to create WHAT WILL BE.

Doesn’t that sound SO MUCH MORE EXCITING. THAT is the work I do. We Co-Create the future that has been eluding you or your business that never got to where you were able to take it. Clients learn it’s all a mind game and winning at it is actually easier than you may think.

The Wellness Piece is this. One must be well to have an epic life. Having practices that bring you a sense of well-being in your home, body, mind, and business are essential. All of the work that I do include an element of wellness to ensure that my clients are cared for through and through.

My approach is whole.

What were you like growing up?
I was and still am the same in many ways. I am kind to my core. I see people deeply. I had a bike accident when I was seven, and it really shaped the woman that I am. That accident made me feel ugly, even though when I look at pictures now, I was SO cute!!

But back then, in my mind, that’s how I felt, so I was overly nice, and kind and friendly, so people wouldn’t see the ugly. Isn’t that amazing that a little girl could think of a strategy for survival at such a young age.

I was a Life Strategist at age seven. I am a PRO now!!

I’ve always loved design and decor, order, and organization. It comes natural to me. I remember being a little girl and my parents would call me downstairs if they were hanging pictures to ask where they should go. That continued throughout my whole life and I have decorated many, many houses and friends apartments. And I love it!

Being in service is in my DNA, it is how I am wired and brings me immense joy, and always has.


  • The Practice 30 Day Audio Course/ $22
  • INVINCIBLE 33 Continous Daily Course for Women: Body Freedom & Ease Emotional Eating/  $444
  • The Academy for Business Excellence/ 6 week Course $555
  • The Art of Being You/ $222
  • Indididual Coaching Sessions 12 sessions and unlimited messenger /$2888
  • BEcoming 12 Week 1 on 1 Coaching with Workbook Journal Inquiry inward into WHO you are,your Purpose, and what will bring you joy/ $3,600

Contact Info:

Image Credit:
Kristina Lee Photography

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1 Comment

  1. Randy Ellen DiSimone

    August 12, 2019 at 17:25

    Sooo nice! Congratulations!
    Pretty Perfect!!

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