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Meet Horacio Rodriguez of Horacio Rodriguez Photography in West Los Angeles

Today we’d like to introduce you to Horacio Rodriguez.

Thanks for sharing your story with us Horacio. So, let’s start at the beginning and we can move on from there.
I grew up in Los Angeles and starting at a young age went to a lot of museums and art shows. That exposure created a fascination with painting, illustration and sculpture. I was also a big movie, animation and comic book fan. As a kid I gave drawing and painting a try. Unfortunately I found out rather quickly that I had virtually no drawing skills. Could not even give stick figures the proper justice.

When I was introduced to photography I was thrilled to realize I could make art by capturing moments. Even with a serious lack of drawing skills I was able to create a unique vision and interpret the world around me whether I was using a disposable old school film camera or a DSLR.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of my biggest struggles early on was learning how to interpret and control light. It took me some time to understand how light works and how to manipulate it towards a predictive, repeatable result.

Learning some of the photo processing software (Photoshop, Lightroom, After Effects) and keeping up with the rapidly evolving photography tech is challenging. But the software ultimately serves as important tools to have in your wheelhouse, along with a camera, to bring your vision to fruition.

Please tell us about Horacio Rodriguez Photography.
I specialize in photographing events, architecture and landscapes. I also spend a lot time photographing vintage signage. It’s a goal of mine to capture the fine craftsmanship and design of these signs before they disappear from our rapidly changing urban landscape. My Instagram feed (@12parkesselrun) is exclusively vintage signage.

One of the events I love to shoot (and also participate in with a group of close friends) is the annual Dia De Los Muertos celebration at the Hollywood Forever Cemetery. Every year we pick a theme and hand-make our looks accordingly. It’s a real hoot and frankly we look pretty badass.

Do you look back particularly fondly on any memories from childhood?
On Sundays my father would always take me to the movies. Sometimes we’d catch more than one film and discover new gems. Being moved by dynamic storytelling is something I still love. Later in life I spent a lot of time on film/TV sets and I grew to appreciate the craftsmanship, commitment and coordination it takes to complete a project. Watching a Director of Photography paint a tableau with light to accent a narrative is always quite inspiring.

Contact Info:

Image Credit:
All images except one credit: Horacio Rodriguez
Image of me wearing makeup and taking a photo credit: Holly Willaume

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