Today we’d like to introduce you to Gregg Hoffman. They and their team shared their story with us below:
In 2016, Gregg and Gina Hoffman bought a Big Green Egg and needed an enclosure to complete their own outdoor kitchen. While researching, they found the WWOO website headquartered in Holland and learned the Dutch brand was looking for licensees in the U.S.
As luck would have it, their daughter Mary was heading overseas to begin a study abroad program, which gave Gregg and Gina the perfect opportunity to visit the WWOO headquarters and check out their manufacturing process. After their visit, there was no question that they had to bring WWOO stateside and incorporate the concrete outdoor kitchens into their thriving landscaping business.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Educating the consumer that there is another type of outdoor kitchen than what is traditionally offered in the US. Traditional outdoor kitchens in the US are the same concept as an indoor kitchen brought outside, which can be problematic. This has been somewhat of a challenge with the consumer.
Concrete outdoor kitchens can be a better option than traditional ones due to their longevity and resistance to weathering, ensuring they withstand the test of time and remain functional in various climates. They also offer versatility in design, accommodating various cooking appliances and configurations, making them suitable for modern culinary needs. Additionally, concrete’s low maintenance requirements and easy cleaning contribute to their appeal for those seeking hassle-free outdoor cooking spaces.
We have had to educate the consumer on the benefits of our kitchens.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
WWOO is known for its innovative and stylish concrete outdoor kitchens. We specialize in designing and manufacturing outdoor kitchen solutions that combine functionality with a sleek and modern aesthetic. What sets us apart is our commitment to quality craftsmanship, durability, and customization options, allowing our customers to create unique outdoor cooking and entertaining spaces tailored to their needs and preferences. We take pride in our ability to blend form and function in seamlessly in our WWOO Concrete Outdoor Kitchens.
Alright, so to wrap up, is there anything else you’d like to share with us?
The WWOO Concrete Outdoor Kitchen seamlessly integrates with the garden, harmonizing with the natural surroundings through its minimalist design and earthy tones. Its clean lines and durable concrete construction create a contemporary yet organic aesthetic that complements the outdoor environment. This is what we love most about our kitchens.
We also rent our WWOO Venue and garden, which provides an exclusive setting for gatherings, events, or special occasions. With its sleek and versatile concrete outdoor kitchens seamlessly integrated into the lush garden surroundings, it offers a unique and aesthetically pleasing backdrop for memorable moments, combining the joys of outdoor living with modern culinary convenience. Whether it’s a celebration or a corporate event, the WWOO Venue and garden rental promises a distinctive and charming experience for guests.
Contact Info:
- Website: wwoous.com
- Instagram: @wwoocalifornia
- Facebook: WWOOCalifornia
- Other: Pinterest: @wwoocalifornia
Image Credits
Gregg Hoffman
