Meet Gabriela Huezo of Haus Of Duke

Today we’d like to introduce you to Gabriela Huezo.

Hi Gabriela, please kick things off for us with an introduction to yourself and your story.
I was born and raised in El Salvador, where I first fell in love with storytelling, media, and the power of connection. My path into marketing wasn’t linear, it was built from curiosity and the drive to create something meaningful.

I began my career at MAC Cosmetics Central America, where I played a critical role in launching and leading the region’s first influencer-relations and PR initiatives from the ground up. At the time, influencer marketing was still new in the region, so I built everything, from identifying emerging creators and negotiating partnerships to tracking ROI and designing brand experiences that generated measurable visibility. That early work became one of the first structured influencer programs in Central America and shaped how other brands approached digital partnerships.

After several years driving MAC’s regional growth, I relocated to Los Angeles to expand my work internationally. In the U.S., I founded Haus of Duke, a marketing and creative agency specializing in influencer partnerships, brand storytelling, and campaign management. I’ve since led strategy and execution for global brands such as iHeartPodcasts My Cultura, JCP Holiday 2025, Spinmaster Paw Patrol, American Eagle, Express, Pantene, L’Occitane, and Prime Video Cinderella, bridging Latin American cultural insight with U.S. consumer strategy. My campaigns have been recognized for their authenticity and ability to connect diverse audiences through inclusive narratives.

Beyond my agency, I served as Head of Marketing for Riqueza, a financial-education platform focused on empowering millenials and GenZ BIPOC, LGBTQ+, and women communities, where I helped scale engagement and partnerships; and I created Historias Que Nos Contamos (Stories We Tell Ourselves), a Spanish podcast amplifying Central American women’s stories in entrepreneurship and healing.

Today, my mission is to use marketing as a tool for representation and transformation, building communities, mentoring creators, and shaping campaigns that influence culture as much as commerce. I’m currently expanding Haus of Duke’s cross-border collaborations and new brand partnerships that continue this purpose.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road has definitely not been smooth, but every challenge has shaped the strategist and leader I am today. When I began in El Salvador, influencer marketing didn’t exist as a defined discipline, so I had to pioneer frameworks and educate brands on the value of digital creators.

Moving to Los Angeles was another defining moment. I arrived without a network, family, or safety net, and had to rebuild my career in one of the most competitive markets in the world. That experience taught me to innovate, to pitch myself fearlessly, and to prove my value through measurable impact. Each obstacle, from navigating visa logistics to establishing credibility as a young Latina immigrant, pushed me to develop a data-driven yet human-centered approach that now defines my work.

Those lessons inspired me to champion platforms like Riqueza and create Historias Que Nos Contamos, so other women, especially first-gen and Latina entrepreneurs, can see that their perspectives are assets, not barriers. Every setback became proof that creativity and persistence can rewrite the rules of an industry.

As you know, we’re big fans of Haus Of Duke. For our readers who might not be as familiar what can you tell them about the brand?
Haus of Duke is the agency I founded to help brands and creators tell stories that move culture forward. I specialize in influencer marketing, brand storytelling, and social strategy, and have played a critical role in developing high-impact campaigns for companies like Spin Master Paw Patrols, FX/Hulu American Horror Stories S3, Palmolive-Colgate, iHeartPodcasts My Cultura network, American Eagle, Big Sipz, Express, Pantene, and L’Occitane. My projects consistently drive engagement and authentic audience growth while elevating diverse representation on-screen and online.

What sets Haus of Duke apart is my original cross-cultural approach. I bring Latin American creativity and resourcefulness to the precision of the U.S. market, merging data, empathy, and cultural intelligence to craft campaigns that make people feel seen. Representation isn’t a talking point for me; it’s my strategy.

I’m proud that Haus of Duke has evolved beyond traditional agency work into a creative ecosystem that uplifts communities. Through partnerships with Riqueza Collective and my podcast Historias Que Nos Contamos, I connect marketing with purpose, amplifying stories of entrepreneurship, healing, and financial empowerment.

Ultimately, my work doesn’t just promote products, it promotes belonging. And as I enter my next phase, I’m expanding into new brand collaborations across the U.S. and Latin America, continuing to redefine what inclusive marketing looks like globally.

What were you like growing up?
I’ve always been curious and expressive. At school, I was the one organizing dance-offs in the school hallway, designing t-shirts and logos for my class, and volunteering to be the mascot just because it seemed fun. I loved creating moments that brought people together and finding creative ways to bring ideas to life.

I was also very in touch with my emotions and those of others. Even at a young age, I noticed how a word, a joke, or a small gesture could make someone feel included or completely left out. That awareness has always stayed with me and still guides the way I lead and create today.

As a kid, I was constantly trying new things. I learned French after school, did ballet, and played basketball, always searching for what lit me up. I found my love for storytelling in seventh grade, when we had to do a report on Mayan culture. Everyone else turned in essays, but I decided to present mine as if I were interviewing Mayan figures on a red carpet. My teachers loved it, and for the first time, I realized I could combine creativity and storytelling to make learning exciting. That moment stuck with me.

Personality-wise, I think I was always a mix of confidence and contradiction. I knew I had potential but didn’t always want to show it, almost as if I didn’t want people to be right about me. I wasn’t the straight-A student, but I was the one with ideas that stood out. I also think I was a little misunderstood at times; my group of friends was labeled the “mean girls,” and I got into trouble just by association. Still, those same girls, Lya and Andrea, have been my best friends since fourth grade, and they’ve been part of every chapter of my life since.

Looking back, everything I loved as a kid, creativity, connection, and curiosity, are still the things that define me today.

Contact Info:

• Website: https://www.hausofduke.com
• Instagram: https://www.instagram.com/hausofduke/
• LinkedIn: https://www.linkedin.com/in/gabyhuezob