Today we’d like to introduce you to Fritz Williams
Hi Fritz, we’d love for you to start by introducing yourself.
Hailing from the Midwest, Fritz’s talent for the visual aesthetic was nurtured from a young age when he excelled in the arts and crafts division of his local 4H, often bringing home artwork he had colored in with plaid patterns and vibrant prints! It’s only natural that Fritz found his way to Los Angeles after acquiring a solid background in furniture and interior design at Ball State University in Indiana. Armed with this expertise, Fritz excitedly joined the milieu of the stylish, design-forward metropolis that is LA. From a small personal collection of vintage modern furniture, Fritz started FormDecor and has grown it into the premier rental provider for Mid-Century and Modern furnishings in the country. With a fervent passion for good design, Fritz is a master of collecting and designing unique and stunning furniture for the rental market. For over a decade, Fritz and FormDecor have been recognized as a leader in event rental, earning a multitude of awards and accolades on event rental, support, design, supply and self-promotion. Not one to forget his roots though, he still maintains his Midwest sensibility, always expressing gratitude for life’s abundance and compassion for humanity.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting as a mid century furniture provider 24 years ago it was much easier to find designs for reasonable prices. Today the prices are much too inflated which hinders adding designs to our offerings.
COVID was the single most challenging time for us. We layed 39 people off in one day. Most have come back because we are like a family. PPP was a godsend and is the only reason we were able to return.
Space has been a challenge. We started in a space 400 sq. ft. to 6,000 sq. to 21,000 and now 104,000 square ft currently. Space and price has been a constant challenge.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Founded in the year 2000, FormDecor has elevated the standard of Southern California furniture rental. Filling a glaring void of authentic modern furniture rental, impeccable business practices and an ever-changing, exciting inventory has made FormDecor the “go to” resource for well-designed, flawlessly maintained furniture rental in Southern California. With a client list that includes major networks, film studios, Fortune 500 corporations, and numerous esteemed event planners and designers, the FormDecor team consistently provides the level of personalized service necessary for high-profile events, trade shows and entertainment industry productions. For Southern California furniture rental, FormDecor’s DeliveryDudes provide efficient, courteous service from San Diego to Santa Barbara, including all Los Angeles and Orange County locations. Outside of Southern California, furniture rental clients STILL have access to the FormDecor aesthetic. Let FormDecor’s reliable shipping partners take care of the transportation when your project requires the exclusive look that only FormDecor can provide.
Contact Info:
- Website: https://www.formdecor.com
- Instagram: https://www.instagram.com/formdecor/
- Facebook: https://www.facebook.com/FormDecor
- Youtube: https://www.youtube.com/user/FormDecor
Image Credits
Photography: Line 8 Photography
