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Meet Dionne Phillips

Today we’d like to introduce you to Dionne Phillips.

Hollywood’s Secret Beauty Weapon Dionne Phillips has been dubbed the premier authority of celebrity eyelash extensions and faux lashes. She is an artisan, an innovator, an entrepreneur, and creator with over twenty years on the cutting edge of the fashion and beauty industries.

Following a successful career as an actress and model, Dionne knew she was on to something big when she started creating her own custom lash extensions for herself and a few close friends. What started as a passion project has blossomed into a cultural phenomenon that changed the beauty industry for good.

Dionne’s passion lies in helping her extensive client list feel their best, and her talent is in her keen eye. She has been a fashion tastemaker for her entire career, yet she has the uncanny ability to give each client something fresh and personal — whether that be bold, glam eyelashes for a life-changing moment or a cleansing facial to indulge and pamper.

Her one-of-a-kind services are offered from her state of the art salon that includes world-class amenities and a rigorous standard of care and discretion. With an A-List clientele, Dionne ensures the privacy of all of her guests and guarantees that each person who visits her spa finds it to be a relaxing and serene experience.

Dionne has garnered editorial acclaim for her unique lash styles and expert styling advice. A Louis Vuitton City Guide favorite, she has made numerous appearances as an eyelash expert having covered Pre-Oscar and Emmy fashion segments for Extra TV, Access Hollywood, Hallmarks, Home and Family TV, and Good Morning America. She has also been featured on The Doctors and E! Style Network. Her work has appeared in publications such as instyle, Allure, Essence, Covetor Magazine, Town & Country Weddings, and US, Italian and Russian Vogue.

Hailed by many as the pioneer and Authority of custom lash extensions, Dionne is passionate about training and educating the next generation of beauty professionals. She continues to build her lash empire while mentoring estheticians and artists the world over.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
You know, it has not been a smooth road for me in my business. I make it look easy. With many Potential and existing lash artists not know how hard I work. However, That’s perspective. There have been challenges from hiring the right employees, to health issues, to funding for expansion.

Owning your business is never smooth no matter what people will tell you. There are so many struggles and challenges that arise regularly. It’s just the nature of the business.

One constant challenge are working with suppliers/vendors that will create my vision of product label or box design. They try to inject their own suggestions that may make it easier for them to produce but I always have to stay firm and make them do it my way. In the end, it’s my brand/product that has to represent me my brand and my business.

Another challenge, for example, is finding quality talented lash artists that I can hire that I can develop into an asset for me and my business. Most of the time, people have their own Ideas of working for me a short time and try to learn everything from me and then try to venture out on their own. Most if not all that have tried this rout end up failing and quitting the business all together.

So let’s switch gears a bit and go into the D’Lashes By Dionne Phillips Inc. story. Tell us more about the business.
I’m the founder and owner of D’Lashes Luxury eyelash extension spa/studio located in Beverly Hills, CA. I specialize in eyelash extensions & skincare. I’m known for being the Authority in Eyelash Extensions as well as being known for being Hollywood’s A-list secret Beauty weapon. I have been a part of so many iconic faces on the red carpet as well as Hollywood A-listers look on camera.

I’m very proud of myself for having the drive, the patience and work ethic to build a loyal customer base and sustaining momentum on a very specific, as well as important beauty service for over 20 years. This has allowed me to add my own line of products that I sell in my Spa/Studio and online through my website as well. There are so many that have tried to do what I do and give up after a short time. They don’t understand how much goes into running a business. And when they find out that it’s “work” they give up.

I feel what sets me apart from others is that through my years of experience, knowledge, and my private lash spa that I can give my customer a very relaxing, tranquil and rejuvenated beauty experience where they will leave with energy and beautiful Lashes that give them the confidence, attract attention and be complimented on how great they look and feel no matter if they are going to a special event, business meeting or just a night out with friends or on a date.

Has luck played a meaningful role in your life and business?
The role of luck! Is subjective I feel. I believe in making your own luck. Be it consciously or subconsciously. You make your own luck! I’ve always known that I would have some sort of success In beauty and in whatever I chose as a young kid. I may not been around many super successful people growing up except for my mom. She had an amazing career as a civil rights investigator for the state of Ohio for over 40 years. I’m so proud of my mother for her strength and for making her luck during her career as an investigator. It was something she wanted to do. Which has inspired me to “Create” my own luck.

Pricing:

  • D’Lashes Signature Eyelash Extensions: Classic/Natural: $275
  • D’Hybrid: Mixture of full Lashes & Classic lashes: $250
  • D’Volume Full Lashes: $350

Contact Info:

Image Credit:
Dionne Phillips, Hallmark channel, Home and Family TV show

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