October 15, 2016

Meet Century City Photographer, Artist & Producer: Liang Ge

Local Stories

Today we’d like to introduce you to Liang Ge.

Liang, please share your story with us. How did you get to where you are today?
When I first started digital photography, it was rather more of a hobby than a profession. I basically took photos of random things like flowers, cars, street photography, etc. On weekends I would go out with friends just to shoot some random destinations in our area (San Francisco). It took some time for me to develop a certain style, and it wasn’t until 2-3 years down the line that I thought the “colorful, cheerful, vibrant colors” lifestyle photography was going to be it. I also took up on a lot of adventuring to shoot landscapes and mainly use some VSCO presets to edit my photos. Further down the line, I can say my favorite subjects to shoot are people/fashion and landscapes. Today, I specialize in shooting lifestyle/fashion and frequently book trips around the country to explore more!

Has it been a smooth road?
Like everything in life, nothing comes smoothly. The fear of rejection will always be there, and that is something everyone has to overcome. Having a stable job outside of photography certainly helps, but I remember first having to e-mail modeling agencies to test with their models. My craft wasn’t too developed, but I was able to pick up a few tests with boutique agencies around Los Angeles. Even though I did e-mail the top agencies (NEXT, Wilhelmina), I never got a response and that is okay. We all have to start out somewhere and through the boutique agencies, I was able to book shoots to develop my fashion/swim portfolio. 🙂

How do you think the industry will change over the next decade?
To be honest, in this industry you just never know, but with the fast growth of social media (Instagram, Twitter, Snapchat) it is going to be more tech-based. I think most jobs/bookings come from viewership in social media but never rule out websites and word of mouth. Social media has certainly enhanced the value of independent artists because they have a large platform to share their work. I think that’s the ultimate trend as of now. Brands have Instagram accounts and they can see photographers/MUA/stylists tag their brands in photos to increase exposure. It’s a never-ending process nowadays. In 5-10 years it could change quicker, faster apps will develop, so I think technology is very crucial.

Has there been a particular challenge that you’ve faced over the years?
I think every person has to overcome obstacles to become successful. Getting your foot in the door is difficult especially when you are just starting out. Before taking up photography and shooting consistently, I was actually in law school and had to endure some difficult times just to make it through. I eventually did graduate but I always had the inclination that I was an artist-first. So I transitioned myself and made the move to Los Angeles. Now working at a production company, I am able to utilize both the education I received and my artistic mind to make our projects successful.

What advice do you wish to give to those thinking about pursuing a path similar to yours?
I would say depending on the type of photography you are into, so I can only speak from my experience. If you are into lifestyle/high fashion/portrait, definitely start out by shooting a lot and find subjects, that being your friends. At the same time, look at other photographers’ work as a source of inspiration. See the ideas they have, their composition, and incorporate it into your own. I’m not saying copy their photos lol, but develop your style by looking at other people’s work. Shoot anything you like to shoot, and if you love portraits, practice by shooting singles, couples, newborns, maternity.

Once you are comfortable with your craft, do not be afraid to take chances on contacting modeling agencies to continue building your portfolio. Boutique agencies love new photographers who are willing to test with their models, so do not hesitate. I say this because it never hurts to ask and as photographers, we’re all in this together. Try to overcome the fear of rejection and just go for it! Don’t get discouraged if there’s an unanswered e-mail. Instead, initiate the contact until you get a “yes” answer 🙂 Once you do book a test job and submit to an agency, more opportunities will come.

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