February 29, 2016

Meet Anti-Aging Fitness Expert: Coach Rick

Local Stories

I’ve been in relatively good shape my whole life – that is until just a few years ago when suddenly what I ate started to matter. I could no longer stuff my face with pies, cookies, fried food and saturated fat galore – instead I had start watching what I ate. I’ve always been pretty active, but lately it seems like I am making less progress in the gym. I think part of it is aging, part of it is lifestyle and diet and part of it is just that I’ve reached plateaus that are too hard to break out without a trainer.

So as I often do, I put pen to paper and started writing out all the things I imagined I would do to get back in shape, from running a mile every morning to only eating non-processed foods. I had 20 items on my list in no time; it felt like I had just run a 5-minute mile. Alas, fitness is a marathon not a sprint; after a week I found that I wasn’t able to maintain any of my daily goals and, as usual, I gave up without any noticeable gains (or losses?).

I called my chain-gym and asked about personal training rate and they were sky high. I had spoken with some of the trainers before and their skill level didn’t seem to match the price tag. So then I hopped on Yelp and tried to find some trainers – no luck. Then I tried Google – no luck. I tried Craigslist, but it was hard to shift through all the ads. I realized that part of the reason why so many of us don’t take action regarding our fitness goals is that it is far too hard to find a reliable, vetted and affordable fitness trainer.

I pitched the editor on a crating a guide profiling all of the best personal trainers in each neighborhood of LA and after securing his approval got started on what has become the dominating task of my life over the past 8 weeks – finding, researching, evaluating and ranking all of the independent fitness trainers in LA. I tried to take a semi-scientific approach – using as much data and structure as possible to make the comparisons apples to apples. I created a weighted set of ranking criteria; the three most important factors were client results, affordability and uniqueness of approach. After researching thousands of fitness professionals from all over the city and spending scores of hours debating the merits of various trainers, I’ve built a list of the best options in LA. We will introduce many of these talented professionals to you over the next few months.

Today we’d like to introduce you to Coach Rick.

Rick, founder of Daily Fat Loss Coach, has been an athlete since he was 10 years old. He earned my advanced lifesaving and water safety certificate at 12 years old, competed in High School and College Track on a scholarship at UC Santa Barbara, where he graduated in 1986. He’s graced the covers of numerous body building magazines and has won many fitness competitions over the years, but what is most amazing is how he has maintained his physique over the years – he’s over 50 and still looks like he’s in his mid-30s.

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