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Meet Alana Dzurek of Beverly Hills Hair Free

Today we’d like to introduce you to Alana Dzurek.

Alana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Born in Russia, grew up in Queens, NY. As a young 20 something I was unhappy and unfulfilled working as an executive assistant in NYC so I took a leap of faith to study Electrolysis, a profession I knew nothing about. I was probably the youngest Electrologist to enter the profession and was totally intimidated by the industry which still unfortunately operates via intimidation tactics. I realized my career choice was not simply a choice but my calling. As I became more involved treating difficult cases, I developed a large transgender clientele…. their stories touched, and inspired me, and my little hair removal business became a passion. I have devoted 20 years to this profession, to finding faster, pain-free solutions for permanent hair removal. Today my brand is internationally recognized and I am incredibly fortunate to be able to help so many people. I am blessed to be able to inspire people and give them back their confidence through empowerment and a hair free lifestyle.

Has it been a smooth road?
My most difficult challenge has been reviving an industry older than “dirt” lol. Electrolysis was discovered in 1875, most people under the age of 30 have never heard of it. Putting myself out there, was also difficult…I am a private person and a mom, but growing a brand and becoming the face of that brand comes with a lot of exposure, and that can be difficult.

We’d love to hear more about your business.
Beverly Hills Hair Free is a permanent hair removal company. Our exclusive system can remove hair up to 30X faster than traditional Electrolysis, and is safe and effective for all skin and hair types. The Beverly Hills Hair Free brand is internationally recognized for fast permanent results in record time. My brand is built on the principle of empowerment through self-confidence. It is so important to be yourself, and to love yourself, because there is only one “unique” you!

Is our city a good place to do what you do?
Los Angeles, specifically Beverly Hills is the best place to start and grow your business. I like to say, “If you can’t find it here, it doesn’t exist” I have been licensed in three states, NY, MD and CA and my business has exploded here in LA. Yes, I suggest entrepreneurs and business owners give LA a shot!

Contact Info:

  • Address: 9301 Wilshire Blvd. Suite 310, Beverly Hills, CA 90210
  • Website:
  • Phone: 424-335-0025
  • Email:
  • Instagram: @beverlyhillshairfree
  • Facebook: @beverlyhillshairfree
  • Twitter: @BHHairFree

Image Credit:


  1. Marlo Bernier

    April 12, 2017 at 19:36

    She’s (Alana) one in a million!

  2. Lisa lefever

    February 8, 2019 at 09:23

    hello Alana, I’m very interested in your hair removal system we have two companies in the Netherlands Aprils ToucH for trans genders and Hulscher cosmetics please could we have a chat at some point to discuss the possibilities, Many Thank Lisa Lefever

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