Meet Abby Ahlgrim

Today we’d like to introduce you to Abby Ahlgrim.

Hi Abby, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am an artist and a surfer with a care towards sustainability. I started Surf Gems with the goal of upcycling waste resin from surfboard glassing shops into unique and beautiful jewelry. After discovering the colorful layers of resin that accumulate as a byproduct through the process of making surfboards, I was shocked by its wastefulness and became inspired to play and create art with a new medium.

I shaped my first batch of Surf Gems in November of 2020. One year later, I launched my website, surfgems.com. Surf Gems can be found in retail shops along the west coast and at local markets & festival pop-ups. I also ship products nationwide.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting and growing the Surf Gems brand has certainly been challenging! I am operating as a one-woman-show and am responsible for so many roles I never expected. Not only do I hand-make everything myself, but I run all of my social media, take product photos, and update my site. I actively seek new retail shops to restock low inventories. I keep my followers updated via email and attend dozens of markets, popups, and festivals every year.

However, I think some of the most challenging parts have been figuring out how to streamline and scale my production process. I am learning to market my brand. I’ve grown from being simply the artist creating with my hands and heart and mind.

I used to get worked up and anxious when there were more problems without answers. But as the problems become more frequent, I’ve become comfortable and patient with my moments in the unknown by learning to ask questions and trust the process.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Sustainable Wearable Art Surf Gems is a jewelry and lifestyle brand focused on inspiring a mindful and inquisitive approach to consumerism. While I primarily make earrings, necklaces, and bolo ties, I have plans for larger-scale pieces and installations.

I am so proud of this project — where I’ve come from and where I’m headed. My mission is to empower an expression of true colors while serving as a statement of sustainability to the surf community and beyond. Our actions matter, and our waste must be repurposed.

How do you think about luck?
I was able to start this project in 2020 after being laid off from my prior job. I was given a chance to refocus and create a more balanced and joyful life.

I continually feel fortunate in my life and in my business. I have so much support, encouragement, and help from my community: friends, family, mentors, and fellow business owners.

Pricing:

• My prices range from $35 – $110

Contact Info:

• Website: surfgems.com
• Instagram: https://www.instagram.com/surf_gems

Image Credits
Nate Ross