Today we’d like to introduce you to Luca Moreira
Luca, we appreciate you taking the time to share your story with us today. Where does your story begin?
My start in journalism happened quite unexpectedly. It began almost eight years ago, still in high school, even before I entered university for a journalism course. I started unpretentiously with a Facebook page to help my cousin’s work as an actress.
The page, under my name, covered various topics such as martial arts, healthy living, and culture. Through this work, I caught the attention of a theater producer in Brazil, and it was there that I made my first contacts in the artistic field and promotional work.
Despite not knowing any journalistic techniques yet, I already had the first characteristic that a professional in the field must have – curiosity and a desire to tell good stories.
During this time, I managed to land my first interview for a website and ended up as a contributor. From there, everything happened spontaneously. From the beginning, I had the support of my parents and some guardian angels who appeared along the way.
Today, at 26 years old, despite having been in the profession for a short time, I can already say that I have told many good stories. I have interviewed around 1,500 people from 23 different nationalities (Brazil, United States, Peru, Argentina, Japan, Austria, Canada, Mexico, United Kingdom, Belgium, South Korea, Venezuela, Australia, France, Belarus, Portugal, Poland, Spain, Italy, Germany, Switzerland, Iran, and Uruguay), including 155 podcast episodes.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Nothing in life that you start from scratch happens easily. If it starts off very easily, I would even suggest questioning if you’re following the correct process.
When I started in communications, I was 18 years old with no academic training or references in my field. This led to a bit of “prejudice” from some PR agencies who, not considering me significant enough for their clients, would close their schedules when I sought opportunities. After a few years, when I was already with larger media outlets, I tried again with the artists I had previously attempted to interview, and who always had “full schedules.” This time, the responses were almost instantly “yes.”
My main challenge at the beginning was finding a way to break into the market. Fortunately, there were many people who opened doors to see my work, and I gradually overcame this problem as I grew. This evolution is continuous and still happens today.
We often forget that everyone starts small at some point—Jô Soares, Jimmy Kimmel, and Jimmy Fallon all started one day. They all had a first chance, and certainly many received “no’s” from people who might regret not extending a hand today.
That’s how I started my career. I follow the phrase “everyone has a good story that deserves to be told” as a mantra in my journey. To this day, I haven’t been disappointed with this philosophy.
Appreciate you sharing that. What else should we know about what you do?
I am a journalist specializing in interviews, and I have interviewed 1,500 people from 23 different nationalities over the course of my 8-year career. Although I don’t consider myself “famous,” I believe my greatest relevance comes from the way I conduct my interviews—I always strive to delve deeply into the work and life stories of my interviewees, avoiding sensationalism or tabloid headlines that are often created just to attract views/clicks. I consider this the main differentiator of my work.
As a businessman, I am the CEO of MCOM Global, a company based in Brazil that operates and distributes content both nationally and internationally, in countries such as the United Kingdom, Spain, France, and the United States. In the United States alone, I have interviewed 60 personalities, including musicians, actors, athletes, and others. The main objective of my company, besides producing distinctive journalism, is to ensure that this content reaches an ever-wider audience. I believe this quality is lacking in the press in many places. It’s not just about producing content, it’s about providing greater cultural rapprochement. Present a little of the best each country has to offer.
My greatest pride comes from this; to me, my portfolio is like a child. It is my biggest project and legacy.
Do you have recommendations for books, apps, blogs, etc?
Regarding apps, I don’t use many due to balancing my time between work and CrossFit training. However, one app I spend a lot of time on is Instagram, whether for professional reasons or personal relaxation.
When it comes to books, I have many. I’ve always been a big fan of biographies, whether about major companies or influential people. Regarding company biographies, I’ve read “Inside Steve’s Brain” by Leander Kahney, a great Apple enthusiast; “Creativity Inc.” by Edwin Catmull, co-founder and former president of Pixar Animation Studios; and “The Accidental Billionaires,” the story of Facebook written by Ben Mezrich.
In terms of books about journalism, the ones that have inspired me the most are “No Rastro da Notícia” by Roberto Cabrini and “Abusado” by Caco Barcellos.
As for podcasts, in Brazil, I am a fan of “Flow Podcast,” and I often listen to “Happy Sad Confused” by Josh Horowitz.
Contact Info:
- Website: https://popsize.co.uk
- Instagram: https://instagram.com/lucamoreirareal
- Other: https://instagram.com/popsizeuk
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