Today we’d like to introduce you to Georgina Laube.
Hi Georgina, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
It’s hard to pinpoint exactly where my story begins. I grew up on the beaches and in the saline pools of Newport Beach. Because of my multicultural upbringing, I traveled extensively both internationally and across the U.S., and I was constantly immersed in different cultures, perspectives, and ways of thinking. Museums became a touchstone during these travels. They were not only the places my parents took me to connect with the spirit of where we were, but also the spaces where I could engage with diverse cultures and histories at the same time.
When it came time to choose a college, my parents gave me two conditions: it couldn’t be in California, and my studies had to be something I was both passionate about and could carry with me into any career path. I chose Pittsburgh, where I studied the History of Art & Architecture, German Language & Cultural Studies, and minored in Museum Studies. During COVID, I realized what fascinated me most about art was its ability to communicate, and more importantly, how images can be shaped to convey messages tailored to specific audiences. That’s what ultimately led me to Berlin, where I pursued a Master’s degree in Art & Visual History at the Humboldt Universität.
Images play an essential role in our daily lives, often in ways we don’t consciously recognize. I became interested not just in studying them, but in applying that knowledge and understanding of not only how images function, how they can be manipulated, and how they act not as isolated objects but as holistic organisms within culture, advertising, and communication.
I’ve been fortunate to work with and learn from remarkable organizations and creatives, including the advertising agency Fifty Thousand Feet, where I collaborated with BCG X and Mastercard Center for Inclusive Growth, as well as independent projects with Natalia Fabia, Olivia Steele, and the Humboldt Forum. These experiences have shaped the way I approach the intersection of art, culture, and visual communication.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, I also don’t believe anything worth pursuing is ever smooth.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a traditionally trained art historian with a specialization in photography. Much of my academic research has focused on visual propaganda and the role images play in times of conflict. The skill set I developed during my studies and academic career is highly transferable. I work regularly with artists, publications, and museums: managing artist studios and assisting with rebranding their image, consulting with museums on making their content more accessible to the public, and writing reviews for international publications while supporting their broader content strategies. Alongside this, I work in advertising and marketing, where I apply not only my research background, strategic insights on optics, and writing skills, but also creative approaches that help brands stand out. What I love about the creative sector is that it’s never just “one thing.” It’s a vibrant ecosystem of people with unique perspectives, deep niche expertise, and a shared eagerness to apply their knowledge in meaningful ways.
What I am most proud of is not giving up and not settling. There were many moments when taking a more conventional or socially acceptable path might have seemed easier, but I knew that while it could offer stability, it would not be authentic. Choosing not to settle has kept me aligned with my values and vision, even when it wasn’t the easier option. I once worked with a mentor at a respected ad agency who asked me to help him prepare for a presentation about his career journey. I told him he should share the reality, the long nights and the years of grinding, because it shows that what may seem out of reach is actually attainable with discipline and passion. That is a belief I hold strongly myself.
What sets me apart is my integrity and commitment to clarity. This approach has not only helped me build trust with colleagues and clients, but also ensures that the outcomes are more innovative and impactful.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Something surprising most people don’t know about me is that in college I almost bought an alpaca farm in Peru. I just didn’t want to take finals anymore and while I didn’t go through with it, the story has stuck with me as one of those “what if” moments I feel inclined to share in some conversations.
On a different note, I also love to sail and I love the philharmonic.
Contact Info:
- Website: https://georginalaube.com
Image Credits
First image: courtesy of Georgina Laube. Second image: Natalia Fabia Fine Arts Studio interior, Los Angeles, California, USA (2025). Image courtesy of Natalia Fabia Fine Arts Studio.
