Today we’d like to introduce you to Christos Joannides.
Hi Christos, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Before starting Flat 6 Concepts, I was a partner in a design firm that was spearheaded by my late brother Stefano and a third partner. I was the head of branding, marketing, photography and in charge of developing our online presence. I did that for 10 years, up until 2008 when the Great Recession hit and we lost most of our clients seemingly overnight. With two young children and a mortgage, I had to do something quickly. So I started Flat 6 Concepts with the intention of providing sophisticated visual communication to clients that would appreciate my aesthetic of simplicity and quiet elegance. I started out designing websites and brand identities and then branched out to print, and literally did everything in between. Today Flat 6 Concepts provides a diverse range of work including naming, logo and brand identity design, packaging design, art direction and complete full scale advertising campaigns both print and online. Our philosophy has always been, simpler is always better. And we strongly believe that good design lasts longer.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Challenges are many when you run your own creative agency. But the rewards are always worth the heartache and dare I say headache. Seeing one’s company grow and evolve is always so gratifying. The biggest struggle is a balancing act of always retaining the quality of the work and marketing your business to a more diverse clientele.
Can you tell our readers more about what you do and what you think sets you apart from others?
My design firm is a boutique branding agency that specializes in working with luxury brands, fashion and skincare, startups, companies in hospitality, and other design-centric industries. We specialize in corporate brand identity, logo design, e-commerce, website design and development, signage, product packaging, sales collateral, digital marketing and advertising. Our clients, our mostly medium-sized businesses looking to brand or rebrand themselves to stay current and add value to their brands. I feel what sets us apart is our signature, understated, elegant simplicity that lends itself to a sophisticated, luxury aesthetic.
We are proud to have partnered with a wide array of clients, ranging from an Oscar® winning company to a one-man carpenter shop. We will work with you if we believe in your vision and raison d’être. We feel good design makes the world a better place and we wake up every day hoping to contribute to that ideal.
Can you talk to us a bit about the role of luck?
When it comes to luck, I always like to refer to that saying by Thomas Jefferson who quipped, “I find the harder I work, the more luck I seem to have.”
Contact Info:
- Website: http://www.flat6concepts.com
- Instagram: instagram.com/flat6concepts
- Facebook: Facebook.com/flat6concepts
- Twitter: twitter.com/flat6concepts
- Youtube: YouTube.com/flat6concepts
Image Credits
CHRISTOS JOANNIDES IMAGE (IN BEANIE) PERSONAL PHOTO – PHOTOGRAPHY BY NATALIA KNEZEVIC ALL OTHER COURTESY OF FLAT 6 CONCEPTS
