Life, Values & Legacy: Our Chat with Jessica White of Manhattan Beach

We recently had the chance to connect with Jessica White and have shared our conversation below.

Good morning Jessica, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? Have any recent moments made you laugh or feel proud?
Absolutely. Being featured on Legacy Makers TV was a pinch-me moment. I went from being a hospital director doing physical therapy to building a telehealth empire with 40+ team members across the globe—and then getting to share that story on national television. What made me proudest wasn’t the spotlight itself, but knowing my son will one day see that his mom bet on herself and it worked. That, and the fact that I’ve now helped launch over 50 telehealth brands in under a year. Every time one of those founders gets their first patient, I feel it all over again.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Jessica Lynne White, and I run three interconnected businesses in the telehealth space: WellieMD (my proprietary telehealth platform), GrowPro (consulting for telehealth entrepreneurs), and Kickstart Social (healthcare marketing). But honestly? A year and a half ago, none of this existed.
I was a physical therapist working as a hospital director. Great career, stable paycheck—but I kept noticing the same problem over and over: healthcare entrepreneurs with incredible ideas who had no idea how to actually launch. The compliance maze, the tech headaches, the advertising restrictions. I watched so many good people give up before they even started.
So I taught myself everything—funnels, domains, HIPAA compliance, LegitScript certification, Meta’s prescription advertising policies—and started helping people launch. One brand turned into ten. Ten turned into fifty. Now I lead a global team of over 40 specialists, and we’ve launched 50+ telehealth brands in under a year.
What makes us different? We’re not just consultants who hand you a PDF and wish you luck. We build alongside you. And now with WellieMD, I’m creating the infrastructure I wish existed when I started—so the next wave of telehealth founders doesn’t have to piece it together the way I did.
Oh, and I’m also a new mom. So there’s that.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
That I needed to follow a traditional path to be successful. Growing up, I had this image in my head of what “making it” looked like: get good grades, get a stable job, climb the ladder, don’t rock the boat. I thought success meant fitting into a system someone else designed.
For a long time, I did exactly that. I became a physical therapist, worked my way up to hospital director—checked all the boxes. And it was a good life. But it wasn’t my life, if that makes sense.
What I know now is that the things that make me different—my obsession with figuring things out myself, my impatience with “that’s just how it’s done,” my willingness to bet on myself even when it’s terrifying—those aren’t liabilities. They’re my superpowers.
The kid version of me would be shocked that I walked away from a stable director role to build something from scratch. But I think she’d also be pretty proud.

What fear has held you back the most in your life?
The fear of being seen as “too much.” Too ambitious. Too intense. Too impatient. Too direct.
For years, I softened myself. I’d have an idea and wait for someone else to say it first. I’d see a faster way to do something and keep quiet because I didn’t want to step on toes. I dimmed my own light because I was afraid people would think I was difficult or aggressive or didn’t know my place.
Entrepreneurship broke that out of me—mostly because I didn’t have a choice. When you’re building something from nothing, nobody’s coming to save you. You have to be the one who speaks up, pushes back, makes the call. And I realized that the things I was apologizing for were the exact things that made me good at this.
I still catch myself sometimes—that little voice that says “slow down, you’re being too much.” But now I know: the people who matter will never ask you to shrink. And the ones who do? They’re not your people.

Sure, so let’s go deeper into your values and how you think. What’s a belief or project you’re committed to, no matter how long it takes?
WellieMD. It’s the platform I’m building right now, and it represents everything I believe about how telehealth should work.
Here’s the thing: I spent years renting other people’s platforms, working around their limitations, watching founders get stuck because the technology wasn’t built with them in mind. I kept thinking, “Why doesn’t this exist the way it should?” And eventually I realized—if I wanted it done right, I had to build it myself.
WellieMD is my answer to that. A telehealth platform that’s built by someone who’s actually launched 50+ brands and knows exactly where founders get tripped up. Compliance baked in. Pharmacy integrations that make sense. A system designed to help people succeed, not just collect their subscription fee.
Will it take longer than I want? Probably. Will there be moments I question everything? Already have. But I’ve never been more certain about anything. I’m not building this for a quick exit—I’m building it because I genuinely believe it will change how telehealth businesses launch and scale.
And honestly? My kids are watching. I want them to see what it looks like to commit to something hard because it matters.

Okay, so let’s keep going with one more question that means a lot to us: If you laid down your name, role, and possessions—what would remain?
Someone who figures things out.
That’s the thread through everything I’ve ever done. Before the companies, before the titles, before any of it—I was the person who refused to accept “that’s just how it is.” Give me a problem and I’ll take it apart until I understand it. Tell me something can’t be done and I’ll find the workaround. It’s not stubbornness exactly—it’s this deep, almost compulsive need to understand how things work and make them work better.
Strip away the businesses and what’s left is a mom who wants her son to know that you don’t have to wait for permission. A friend who shows up when it matters. A person who genuinely believes that most problems are solvable if you’re willing to be relentless and stay curious.
And honestly? A whole lot of audacity. The kind that looks at a system that doesn’t work and thinks, “Fine, I’ll build a better one.”
That part of me existed long before telehealth. It’ll be there long after.

Contact Info:

• Website: https://kickstartsocial.co
• Instagram: https://www.instagram.com/zenjessica_official/
• Linkedin: https://www.linkedin.com/in/jessica-lynne-white-bs-mpt-183923106/
• Facebook: https://www.facebook.com/kickstartsocial.co/
• Youtube: https://www.youtube.com/@kickstartsocial

Image Credits
Legacy Makers TV, Inside Success TV, Brad Lea Dropping Bombs Podcast