Inspiring Conversations with Or Reznichky of 310 Coffee Club

Today we’d like to introduce you to Or Reznichky.

Hi Or, please kick things off for us with an introduction to yourself and your story.
In 2021, I moved to LA to support my CPG brands’ launch in SoCal (Dripdash). At the time, I barely knew anyone down there, but through a strange twist of fate and Instagram algorithms, influencer girls found my product at Erewhon and started following my personal account as a way to promote their hike club.

They kept posting videos of attractive people and entrepreneurs meeting early in the morning to hike. And frankly, I thought the concept of a club sounded weird. But with nothing to lose, I showed up 2 days after moving down. Turns out, that showing up to that 7am hike would eventually change my life.

I kept going to this club to soon get invited to more organized events. Anything between run clubs to backgammon clubs. I found a lot of entrepreneurs looking for genuine connections, and the club ecosystem fostered a sense of belonging to LA for me, along with giving me easy ways to follow up with people for coffee and friendships outside of the clubs.

Before I knew it, my social calendar was filled to the max, and my friends from NorCal started moving down to LA because of how fun I made it seem. They asked how I met so many people and how they could do the same. So one day, I broadcasted an IG story to ask my 1200 followers who wanted to get coffee and meet other locals. 50 different people sent me a DM.

The first event had 15 people, the 2nd had 35, and it’s been growing consistently with monthly meetups to around 300 people per event.

Since the size and complexity is no longer supported by coffee shops, we’ve had to figure out a way to create entertainment, bring on sponsors, and recreate the same spark that others joined us for in the first place.

We’ve evolved between members many times over but have a consistent base of returning members. And with all of the effort compounding, we’re slowly becoming THE hub for young professionals to make new friends, find business opportunities, and even date.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
As with building anything, there are always new, unexpected challenges.

On a personal level, I lost my job less than one year into it. We sold Dripdash but started working at Bain & Co until my division was sunset to battle macroeconomic headwinds.

After six months of interviewing for new roles with an uphill battle in the tech economy, I put a pause on applications and had to figure out a way to move out of LA while keeping the Coffee Club afloat.

Luckily, with the power of community, I was able to recruit four friends as co-hosts who have been able to split responsibility and show up to events to ensure a fun interaction for our newcomers. This was able to keep us alive and have another component of organization to our brand.

In terms of pure community growth, once we grew past 30 people per event, the main challenge has constantly been finding a new venue. While we’re able to bring a high-density group of high-quality individuals, it’s hard to accommodate 300 people in 1 venue for 2 hours from a staffing and spacing perspective. The larger the group of people, the more complexity is added to ensure we can cater to everyone – this is still something we are working to figure out!

Quick self-plug: if you have a space for us, please let us know!

As you know, we’re big fans of 310 Coffee Club. For our readers who might not be as familiar what can you tell them about the brand?
310 Coffee Club is a young professionals community that meets monthly in LA for IRL networking & genuine connection over delicious coffee.

We started off as a social experiment and have now grown to 300 people per event. Come join us soon!

Do you have any advice for those just starting out?
The 310 Coffee Club started with the belief that we can help young professionals make genuine friendships since it’s practically impossible to come by these days once you are 20 years old and out of college.

In order for this club to succeed, we have to stick to our original vision and continue thinking about the main goal we are looking to solve.

It’s too easy to get caught up in small wins and chase the temporary money. But, if that takes you away from the main goal, you are being shortsighted and creating vulnerabilities that can harm you in the long run.

Find the ultimate problem, test different ways to solve it, and continue iterating until you can rinse & repeat the process.

Contact Info:

• Website: 310coffeeclub.com
• Instagram: https://www.instagram.com/310coffeeclub/
• Linkedin: https://www.linkedin.com/company/310-coffee-club

Image Credits
Venti Views https://ventiviews.com/