Inspiring Conversations with Michele Velazquez of Gigloop

Today we’d like to introduce you to Michele Velazquez.

Hi Michele, so excited to have you with us today. What can you tell us about your story?
Running a global event planning business, I started noticing a trend: countless new businesses were popping up on Instagram, and despite being brand new, they were outperforming established companies like ours on social media. Their secret? Simple, authentic content captured on their iPhones.

But there was a problem. I couldn’t be at every event around the world to get those types of shots myself. Hiring professional videographers was prohibitively expensive, and asking my staff to capture content while doing their regular jobs didn’t work as they simply couldn’t commit. What I really needed was someone with a phone, ready to create content on the spot, but I couldn’t find that either.

At the same time, our clients started asking for the same thing: “Can someone just capture my event on a phone so we don’t have to spend a fortune on photo and video?” That’s when it hit me – if you can order a car on demand with Uber, why not order someone with a phone to capture real, authentic content?

And just like that, Gigloop was born: a platform connecting businesses and creators who can deliver high-quality, genuine content shot on a phone whenever and wherever it’s needed.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not at all! The biggest challenge has been helping people understand the value of iPhone-shot, short-form content. Many don’t realize that social media platforms actually reward authentic, mobile-friendly content over highly polished, produced videos.

Educating businesses that they can drive more leads, sales, and engagement by increasing their presence with authentic, phone-shot content has been a hurdle. And even after they see the value, the next step is introducing them to a platform—like Gigloop that makes it easy for them to actually do it. It’s been a process of education and awareness every step of the way.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Gigloop is a two-sided marketplace connecting local smartphone content creators with small businesses and event hosts who need authentic content. We’re proud to be the first platform of its kind, making content creation as easy as ordering a rideshare.

Before Gigloop, businesses had three main options for social media content:

Do it themselves

Hire expensive videographers or social media agencies

Use AI-generated content

None of these options were ideal or efficient. Gigloop offers a better solution. It’s completely free to post a project (or “Gig”) on our platform, and currently, there’s no cost to use it.

Here’s how it works: The person who needs content posts a Gig. Smartphone content creators, called “Loopers,” place bids on the project. The poster reviews profiles and reviews, then selects the Looper they love. The Looper shows up, captures the content, delivers it, and gets paid. It is simple, efficient, and completely authentic.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
The advice I would give anyone just starting a business is to bet on yourself. If you don’t believe in yourself, no one else will.

Contact Info:

• Website: https://www.gigloop.co
• Instagram: @gigloopteam