Inspiring Conversations with Guy Kochlani of Shushu Entertainment

Today we’d like to introduce you to Guy Kochlani. He and his team shared their story with us below:

Guy Kochlani Immigrated to LA from Tel Aviv, Israel at the age of eight, Guy immediately fell in love with the entertainment industry. In high school, Guy began acting in various film and TV projects, but by the time he got to college, he left the acting world, in order to pursue a career in the business end of entertainment.

Early in his career, Guy worked with industry giants, including Universal Records and KIIS-FM. In 2008, Guy founded Across the Board Talent Agency (ATB), a renowned boutique agency with offices in Los Angeles, New York, and Israel. Under Guy’s leadership, ATB represented top-tier talent in television, film, and theatre, securing lead roles in acclaimed projects including Narcos, Shameless, Queen of the South, The Inbetween, Oprah Winfrey’s Greenleaf and feature films including Operation Finale, Triple Frontier and Paranormal Activity, as well as a variety of national commercial campaigns such as Amica, AARP, Toyota and Wendy’s. Guy holds a BA from UCLA and a Juris Doctorate from the University of La Verne College of Law.

In 2019, Guy sold ATB Talent and founded Shushu Entertainment, a talent management and production company based in Los Angeles, California.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Some of the struggles that I encountered in the past were being surrounded by negative individuals aka dream killers. You know the type, the glass is always half full. The biggest challenge for me was to get rid of these people and surround myself similar-minded and motivated/driven people. I feed off of other people’s energy, so it’s super important to me to be surrounded by the right type of people. I can recall several times that I had some creative ideas, and I never pursued them because I allowed others to talk me out of my ideas. At the end of the day, ideas are a great starting point, but if we don’t act on those ideas, they are worthless.

Alright, so let’s switch gears a bit and talk business. What should we know?
Shushu Entertainment is a talent management company which represents actors, writers, directors, and content creators. Our production side handles the development, finance, and execution of a slate of projects. We currently have numerous projects in various stages of development. ​

“Everything we do at Shushu is tailored to developing content with purpose,” says founder Guy Kochlani. “My vision of having the transparent ability to greenlight emerging projects and infuse them with life is what drove my move from agency to management and production. I am beyond excited for what the future holds, and my passion for working with both domestic and international talent is at the heart of Shushu’s identity.”

Shushu is Hebrew slang for doing something quietly behind the scenes, which is what Kochlani and his team seek to do, as they want their actions to make the noise. Shushu Entertainment is headquartered in Los Angeles and provides personalized talent management, focusing on long-term success strategies, to a select roster of clients. The production arm focuses on developing new content for TV, both scripted and unscripted, as well as film and live performances.

Do you have recommendations for books, apps, blogs, etc?
I love listening to audiobooks on Audible. Some of my past favorites: 1) Greenlights by Matthew McConaughey, 2) A Life in Parts by Bryan Cranston, 3) Way of the Wolf by Jordan Belfort, 4)The Mailroom by David Rensin and 5) Blowing the Bloody Doors Off by Michael Caine.

I am currently reading Producer to Producer by Maureen A. Ryan.

I am an avid user and follower of the Alux app. Great motivational and mindset tool.

Contact Info:

• Website: Www.shushuent.com
• Instagram: Www.instagram.com/guy_kochlani
• Linkedin: http://linkedin.com/in/guy-kochlani
• Other: Www.instagram.com/shushuent