Today we’d like to introduce you to Brittany Biel.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Honestly, it all started with one tablecloth!
When I was pregnant, I sewed a tablecloth at home for a shoot that ended up blowing up on Pinterest.
It took quite a few people from across the country reaching out, asking where they could get the tablecloth, before Adam and I thought, “Maybe we’re onto something with linens?”
After our daughter was born, things got wild.
We did three events in the first three weeks after giving birth. To say that I greatly underestimated how difficult the early postpartum stages would be is the biggest understatement of my life.
Adam was sewing linens in our apartment, and I was nursing our daughter at event setups, and somehow we got through.
Now, I tell every pregnant woman I see not to have any business commitments for six weeks after giving birth, which is a whole conversation on societal support of mothers.
ANYWAY! As things picked up, we started having to turn down events because of double bookings or travel not making sense with a baby. That’s when it clicked: we could create a product line that wouldn’t solely depend on us being there to set up the linens but would still carry the same beauty.
This idea of family heirlooms that are keepsakes I’ve become obsessed with. Maybe it’s the baby brain of having a daughter and loving the idea of creating memories around items, giving them meaning, and then passing them down, but it is really what has inspired this line of linens we’ve just launched.
I’m not delirious enough to think she’ll wear my wedding gown on her wedding day; I’m just delirious enough to think that maybe daughters and sons would want to cut their cake on the same linen that their parents did.
Now we’re growing Rosalia Road from our hand-draped installations into a line of linens that I hope become little heirlooms for families everywhere—special items that get brought out again and again to witness life’s special moments.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Postpartum kicked my ass, and Adam’s too. We were both sleep-deprived and tired. I was physically trying to recover, and we definitely overextended ourselves in commitments after welcoming our daughter.
It’s funny because having her made it really difficult for quite a while, but if it weren’t for her, I’m not sure I’d be as motivated to keep going. I really want to set a good example for her—to teach her to be resilient, to be positive, how to problem-solve, and be optimistic—and a lot of that, I think, comes from living that as an example.
Early events were meant to boost our business. We offered big discounts for large clients promising promotional items, but one (still painful to recall) breached contract and never followed through.
Now, our linen product line brings new hurdles. It’s like that childhood game where you describe something, and the drawing’s always way off. Linens arrive in the wrong fabric, design, or size, causing delays.
We’re new to manufacturing and communicating ideas to suppliers, so it’s been a learning curve with headaches and giggles along the way.
But all of that said, it has also been easy in the way that, with every pothole in the road, comes the next “ah hah” moment.
We are so incredibly grateful for the opportunities, which I think is really important. When you’re grateful and have an optimistic mindset, it’s easier to see the detour sign that says “turn right” rather than miss it while screaming expletives over life’s metaphorical “road construction.”
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At Rosalia Road, we design and create hand-draped installations and heirloom-quality linens for weddings and gatherings.
We started out doing large-scale installations for weddings and events, and over time, it’s grown into a linen collection.
I think what sets us apart is two pronged.
One – our designs are not your typical tablecloth. Most linens you see are a flat piece of fabric that may or may not have a pattern on it. Our designs are gathered and sculpted to give shape and impact to a space. It seems crazy to me that linen design is essentially the same it has always been for hundreds of years, and just now are we experiencing a renaissance in draping.
Two – how much of us we have put into the business. We’re not a big production team by any stretch of the imagination, and every item that is sold starts with us, and is made locally in Los Angeles. It’s been an extremely personal process. I laugh to my friends that I gave birth twice this year – once to my daughter, and once to Rosalia Road, but there is a lot of honesty in that.
More than anything, we want people to know that what we make is meant to hold meaning. We hope our pieces become part of the celebrations and memories that matter most.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
Visit our website rosaliaroad.com to shop our collection and reach out about hiring us to drape their event!
Pricing:
- Linen Collection – $400-$600
Contact Info:
- Website: https://rosaliaroad.com
- Instagram: @rosalia_road
Image Credits
Irida Mete, Alina Duleva
