Inspiring Conversations with Amada Reyes of Buttr

Today we’d like to introduce you to Amada Reyes

Amada, we appreciate you taking the time to share your story with us today. Where does your story begin?
When I was a teenager, I struggled significantly with acne and skin issues. My experience with problematic skin continued into college at Loyola Marymount University, where despite my best efforts, my skin didn’t improve. After graduating in 2019, I began working at a law firm with the intention of eventually attending law school. However, when the pandemic hit, I moved back in with my parents in San Francisco, and that’s when my perspective on my skincare journey started to change.

With the extra time on my hands during lockdowns, I dove deep into researching skincare solutions. I realized how crucial it was to share my findings and help other young people avoid the struggles I had faced. This led me to create Buttr, a skincare app designed to guide users through their skincare journeys with personalized advice and support. It’s been a fulfilling way to turn my own experiences into something that can make a difference for others.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I wish I could say it’s been a smooth road, but that’s far from the reality. Before I dove headfirst into building Buttr, I did extensive research on what the entrepreneurial journey might entail, and a recurring theme was the importance of passion. It’s been a lonely and complex experience, often filled with unexpected challenges and setbacks.

The process of building Buttr has tested my resilience and commitment, but my passion for creating something that can truly make a difference in people’s lives has kept me going. Despite the obstacles, the drive to help others navigate their skincare journeys keeps me motivated and hopeful for the impact Buttr will ultimately have.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Buttr was born out of a desire to shake up the skincare scene and put real, authentic connections front and center instead of just chasing profits. I wanted to create a space where users could find comfort in shared experiences rather than getting caught up in the usual product-pushing and commission-driven advice.

My goal with Buttr is to break down the glossy facade of the skincare industry and replace it with a community-driven platform that’s all about genuine well-being. It’s about building a space where people can be themselves, share their true experiences, and get real support. Basically, we’re here to make it cool to be real and unfiltered in a world that’s often anything but.

Buttr is currently being tested by our community and will soon be available for download across all app stores.

What are your plans for the future?
Looking ahead, I’m all about doubling down on Buttr and driving its growth. The response from our community has been incredible—over 14,000 people on the waitlist just from word of mouth is amazing! I’m really excited to continue expanding this awesome community and to see the positive impact we’re having on people’s self-love and acceptance. It’s all about nurturing and growing this space where everyone can feel empowered and supported through their skincare journey.

Contact Info:

• Website: https://buttr.me
• Instagram: getbuttr