Inspiring Conversations with Noelle Bonus of 1 Line Wonder

Today we’d like to introduce you to Noelle Bonus.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
For as long as I can remember, my friends and I would always come up with witty sayings and comebacks that we oftentimes joked about and said, “that needs to be on a shirt!” It wasn’t until about three years ago when I actually started writing down the things we’d say so I’d remember it just for fun. November of 2019 was when I decided to go for it and start a t-shirt line. I started doing my research on how to even start a clothing line since I’ve never done anything like this before. I drove around for the first two weeks to look at different brands and types of t-shirts to see how they felt and fit. With the help of my brother who works in Digital Marketing, I was able to learn a lot of things about that world and how to set everything up properly to make sure my website is running correctly and efficiently. I established my company name, created a logo, clothing tags, packaging designs, ordered shirt samples, picked and designed the first round of 1 liners to be put on my tees, and made my first shirt on November 30, 2019. I spent the next couple of weeks working out the kinks to try to perfect everything, and for Christmas, I sent all of my friends and family t-shirts as their gift.

Everyone was surprised because I didn’t really tell anyone about my new business venture. I wanted to remain focused on pursuing this on my own without any distractions or other people telling me what to do or how to go about doing things. I already had a vision of how I wanted my brand to be so I kept all my ideas to myself and just started creating. I officially launched 1 Line Wonder on January 8, 2020. I do everything from the ordering of shirts, designing, creating, sewing, fulfillment, packaging, and shipping. I do get help from a couple of friends here and there but for the most part, I enjoy doing all of this on my own. I learned in life that the one person you can depend on to get things done your way, your terms is yourself. I’m reaching my one year anniversary since I first launched 1 Line Wonder and I’ve so far had five sold-out designs and added sweatshirts, hoodies, hats & beanies to my collection. I’m currently in the works of adding more pieces next season!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For the most part, it has been surprisingly smooth. I feel like I started at the perfect time in my life because everything came to me as if it was meant to be – from my ideas, my resources, my materials, tools, support, everything. I quit my job to do this full time so I can solely focus on it and give it my all. The hardest struggles for me so far is learning all of the technical stuff with digital marketing, SEOs, website malfunctions, etc. I feel that everything for the first year is always trial and error. My plan is to keep trying and fixing the errors along the way until I’m where I want to be with my products and my business as a whole. It’s a process and I’m constantly learning but I’m enjoying every part of it.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My mission statement for 1 Line Wonder is: 1 Line Wonder is a brand for everyone. Our unisex pieces are created for those who enjoy wearing that simple minimalistic look but still want to make that subtle statement that makes you…simply, you. I wanted to create something for EVERYONE. Everyone, in a sense where the gender fits aren’t restricted. Everything in my collection are all unisex sizes and focused on genderless fashion. I wanted to sort of mirror my usual get up – basic tee or oversized sweaters with jeans or leggings. I like wearing simple attire but also adding a little accent which in this case would be the subtle 1 liner.

Is there something surprising that you feel even people who know you might not know about?
I used to sing in a girl group when I lived in San Francisco! We got as far as releasing a few singles, touring all over the country, and even made it on America’s Got Talent! We used to sing and do full on choreography for our shows. Those were some amazing and memorable times and the girls and I still keep in touch to this day and reminisce about it all.

Contact Info:

• Email: [email protected]
• Website: www.1linewonder.com
• Instagram: 1Line.Wonder
• Facebook: 1 Line Wonder

Image Credits
Ian Maxion Tori Campbell Gerardo Guadarrama