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Hidden Gems: Meet Ludy Mattos of OXW Beauty

Today we’d like to introduce you to Ludy Mattos

Hi Ludy, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I grew up in Rio de Janeiro, Brazil, I learned to embrace natural traditions of homemade remedies and healthy diet from a very early age. My journey of creating a high-quality, nature-inspired skincare line began with a desire for efficiency and purity. Our star products such as the Luster Face Oil, our Vitamin C Serum and Timeless Body Oil are carefully crafted, every single ingredient is cruelty-free, naturally derived, researched and tested for its efficacy. As a cosmetic formulator and the creator of OXW Beauty, I bring my passion for natural beauty and wellness to life. The most exciting part of my work is the ability to blend science with nature, creating effective formulations that nourish the skin without harsh chemicals. I take pride in selecting high-quality, organic ingredients that align with my mission—helping people feel beautiful and confident by achieving healthy, radiant skin naturally. Every product I develop reflects my dedication to wellness, making skincare both a ritual and a source of confidence for OXW Beauty’s customers.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting OXW Beauty has been an exciting but challenging journey. As a start-up founder, I’ve had to wear many hats—formulating products, managing branding, marketing, and growing the business—all while ensuring every detail meets my high standards. Multitasking and staying organized have been essential skills, but there have been obstacles along the way, from sourcing the best ingredients to increasing brand awareness as a new company.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
In the world of skincare, finding products that are both effective and affordable can be a challenge. Many brands offer solutions that promise radiant, youthful skin, but often come with harsh chemicals, hefty price tags, or questionable ingredients. OXW Beauty is changing that narrative by crafting luxurious, high-quality skincare products designed for those who value natural, nourishing ingredients without breaking the bank. Among their standout offerings are the ‘Luster Face Oil’, the ‘Vitamin C THDA Serum’, and ‘Timeless Body Oil’, two meticulously formulated products that cater to a variety of skin needs while embracing the power of nature.

OXW Beauty’s Luster Face Oil is more than just a moisturizer—it’s a skin-transforming elixir packed with nutrient-rich ingredients that work in harmony to hydrate, protect, and rejuvenate. The formulation is carefully curated with premium oils, Bakuchiol and botanical extracts to deliver long-lasting radiance and hydration.

Healthy, radiant skin doesn’t stop at the face. OXW Beauty understands the importance of full-body nourishment, which is why the Timeless Body Oil was crafted to provide deep emollience and a luxurious feel while maintaining a lightweight, fast-absorbing formula. Designed to soften, smooth, and revitalize skin, this body oil is the perfect way to pamper yourself daily.

OXW Beauty stands out not only for its effective formulas but also for its commitment to clean, high-quality ingredients. Unlike many mass-market skincare brands that rely on synthetic additives and artificial fragrances, OXW Beauty prioritizes natural, plant-based solutions that are gentle yet powerful.

Moreover, as a women-owned business, OXW Beauty is dedicated to creating products that cater to the real skincare needs of women, from young adults dealing with acne and sensitivity to mature individuals looking for anti-aging solutions. Our products align with the belief that skincare should be both luxurious and accessible.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
If you’re interested in working together, you can connect with me through email at [email protected]. I’d love to discuss how we can partner to inspire more people to embrace healthy, glowing skin naturally!

Contact Info:

Website: https://www.oxwbeauty.com
Instagram: @oxwbeauty
Facebook: @oxwbeauty
Linkedin: @oxwbeauty
Youtube: @oxwbeauty
TikTok: @oxwbeauty

Contact Info:

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