Today we’d like to introduce you to Lara Sassounian.
Hi Lara, so excited to have you with us today. What can you tell us about your story?
I am the Founder of Artfully Curated: A Fine Arts PR Agency. As an award-winning, passionate, trustworthy, and hard-working advertising professional, I always aim to surpass my clients’ expectations.
My professional background stems from working in national advertising and public relations agencies. After several years of marketing and public relations experience, I combined my true passion for the arts and my marketing prowess in order to serve the art industry at large.
I have provided meaningful and collaborative marketing services for American Legacy Fine Arts and MoDa Studios, as well as national consumer packaged goods and tech companies. No matter the scale of the company, my approach remains the same. Create meaningful and organic brand storytelling with an authentic brand voice.
As your partner, I strive for honesty and clarity. My first job is to understand your vision and needs. Artfully Curated values timeliness, direct communication, and consistently delivering thoughtful and effective strategies.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Starting Artfully Curated has been incredibly fulfilling. Although it felt like a daunting task, I truly love the work I do for my clients. Vincent Van Gogh once said, “Great things are not done by impulse but by a series of small things brought together.” This quote exemplifies the importance of consistently achieving small efforts in order to achieve a larger sense of greatness. For me, Artfully Curated feels like the culmination of all my work experiences. This quote encourages me to embrace the value of incremental progress as a way in which to remain committed to my goals no matter how small the progress feels.
Alright, so let’s switch gears a bit and talk business. What should we know?
Artfully Curated is a full-service public relations agency serving the fine arts industry. I tailor my strategy to my clients’ needs, always aiming to surpass my clients’ expectations.
Like an artist’s tools, I utilize all the tools in my arsenal to provide my clients with meaningful and impactful PR and marketing services for the fine arts.
My experience spans from marketing for cultural institutions and museums to developing social media strategies for art galleries and fine arts foundations. While my work is strategically diverse, my projects are linked by enhancing my clients’ brand voices.
In terms of offerings, I provide PR services, content marketing, social media management, and branding services. For PR services, I draft and disseminate effective and thoughtfully crafted press releases, create a personally curated media contact list to generate coverage and follow up with media contacts, and pitch stories for additional media coverage. For content marketing, I establish content that is personally relevant to your audience while enticing them to your brand. For social media management, I identify current social trends in customer interactions and plan digital campaigns to build an online community. Lastly, for branding services, I establish a logo, typeface, and color palette that feel authentic to your brand.
It is essential to distinguish yourself from competitors and establish a look and feel that stands out. That’s where I come in. Public relations is our art form.
Can you tell us more about what you were like growing up?
Growing up, I was constantly surrounded by the arts, whether it was an opera, a ballet performance, or a fine art exhibit. I enjoyed fully immersing myself in the arts and being transported to a different time and place.
My love for the arts only strengthened as I grew older and studied Advanced Placement Art History in high school. Although civilizations had risen and fallen, the art remained as a physical testament of ancient cultures. For me, art serves as a window into a time period’s specific social, economic, and political milieu.
After several years of marketing and public relations experience, I combined my passion for the arts and my marketing prowess to serve the art industry at large.
Contact Info:
- Website: https://www.artfullycuratedpr.com/
- Linkedin: https://www.linkedin.com/company/artfully-curated-a-fine-arts-pr-agency/
- Instagram: https://www.instagram.com/artfullycuratedpr/
