Hidden Gems: Meet Karen Kwon of The Ryeon

Today we’d like to introduce you to Karen Kwon.

Hi karen, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I came from Korea to the U.S. to study fashion. After graduating from FIDM and studying Fashion Design at the Art Institute of Los Angeles, I worked in the fashion industry in downtown LA for about 18 years. During that time, my designs were sold at major retailers like Bloomingdale’s, Nordstrom, Free People, Tilly’s, and Forever 21.

A few years ago, I started noticing the growing influence of the K-beauty industry and became fascinated by the concept of personal color analysis. I was amazed by how discovering the right colors could change how people see themselves, helping them feel beautiful on the outside and confident within. With my background and experience in fashion, I decided to study personal color theory more deeply, and that’s how The Ryeon began. It’s been so rewarding to help people find their unique colors and see their confidence and beauty shine through.

We all face challenges, but looking back would you describe it as a relatively smooth road?
So far, my journey has been going smoothly, and I feel truly grateful for that. The best part has been my clients—they’re all so kind and encouraging. Their warmth and positivity make what I do feel even more meaningful every day.
One of the biggest challenges has been starting my business completely on my own. There were so many things I had to learn from scratch—from applying for a city license to finding the right studio space.
Also, balancing all of that while being a working mom of two young kids has also been incredibly difficult. There are days when I wake up at 4 or 5 a.m. to work before my kids get up, because during the day I want to be present with them. It’s been exhausting at times, but I’m proud that I’ve built something meaningful while raising my family.

Alright, so let’s switch gears a bit and talk business. What should we know?
At The Ryeon Personal Color Studio in Buena Park, I help people discover the colors that bring out their natural beauty and confidence. My work is all about helping clients see themselves in a new light—both literally and emotionally. During each session, I go through over 150 color fabrics to find the best shades for clothing and makeup, and I also offer personalized fashion and styling recommendations based on each client’s tone and personality.

What makes The Ryeon special is that I focus on creating a warm, personalized experience. Each session feels like a conversation, not a test. With 18 years of experience as a fashion designer, I see color not just as a palette, but as part of a person’s total image and self-expression. I’m most proud that my work goes beyond identifying flattering colors; it’s about helping people feel beautiful on the outside and confident within. I believe that when you know your colors, everything—from your fashion choices to your self-expression—feels more effortless and authentic. My goal is to make personal color analysis approachable and meaningful, not just a passing trend but a lifestyle tool that helps people express their best, most authentic selves.

Can you share something surprising about yourself?
People are often surprised to learn that I’m actually a reserved person!
During sessions, I can talk nonstop for over an hour because I get so excited to share everything I know about color and style. My passion for helping clients discover their best colors always brings out my talkative side even though I’m more naturally reserved.

Pricing:

• $200 1:1 consultation
• $360 2:1 consultation
• $450 3:1 consultation

Contact Info:

• Website: https://www.theryeoncolor.com
• Instagram: https://www.instagram.com/the_ryeon/
• TikTok: @theryeon
• Yelp: https://www.yelp.com/biz/the-ryeon-buena-park
• Other: [email protected]

Image Credits
rachel won