Today we’d like to introduce you to Jesse Ford
Hi Jesse, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My name is Jesse Ford and I design lingerie and underwear for men. My journey into the underwear industry began with modeling and creating influencer content for other brands. In 2020, during the height of the pandemic when New York was in lockdown, I had a moment of realization in my apartment, many of the underwear products I wore weren’t comfortable and were often overpriced. That sparked the idea to create my own line. Leveraging my network of photographers, models, and industry connections, I brought my first two products to life and successfully promoted them.
We all face challenges, but looking back would you describe it as a relatively smooth road?
One of the challenges I face is introducing a unique underwear design to an audience that may not have encountered anything like it before. It’s always fascinating to hear their feedback—whether positive or negative—because it provides valuable insights. Understanding what they love and what they don’t helps me refine my designs and ensures that each new product is even better than the last. It’s a process of constant growth and learning, and it makes the journey all the more rewarding.
We’ve been impressed with By Jesse Ford, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
By Jesse Ford is an underwear / lingerie brand that I created in 2021. I create fun, sexy, but sleek designs that people can enjoy as soon as they put them on.
What sets my brand apart is a commitment to quality, comfort, and affordability. I’m proud to create products that are not only accessible but also attainable. I made a promise to myself to avoid overpricing my collections, ensuring that everyone can have a piece of Jesse Ford in their wardrobe. My vision is inclusive—you might see a celebrity wearing my designs on Instagram and your best friend rocking them at the club.
What I’m most proud of is the life I’ve built for myself. I’ve transformed from being someone modeling for other brands to owning a company that represents my vision. One of the most fulfilling moments has been seeing people outside of the United States wear Jesse Ford. What once felt like an impossible dream has now become a reality, and watching my brand reach a global audience is an achievement I cherish deeply
Any advice for finding a mentor or networking in general?
My advice for networking is simple: never be afraid to ask. The worst thing someone can say is no, and even then, it’s an opportunity to learn and grow. Each rejection is a stepping stone that brings you closer to your goals and helps refine your approach. So, embrace the process and keep pushing forward.
As someone born and raised in New York, I embody the city’s natural hustle and drive. The fast-paced energy of New York is part of who I am, and it pushes me to always aim higher. Here, ambition and resilience are a way of life, and that mindset fuels my desire to create, succeed, and constantly move forward.
Contact Info:
- Website: https://byjesseford.com
- Instagram: https://www.instagram.com/byjesseford/
Image Credits
Ashton Gove is the photographer
Popular
-
What is the story you hope people tell about you when you’re gone?
-
Who were you before the world told you who you had to be?
-
Was there ever a time you almost gave up?
-
What is something outside of work that is bringing you joy lately?
-
Who saw you clearly before you could see yourself?
-
What are the biggest lies your industry tells itself?
