Today we’d like to introduce you to Evan Kennedy.
Evan, we appreciate you taking the time to share your story with us today. Where does your story begin?
Oh man, that’s a long road. After college, I spent some time working in Japan, which was really formative to a lot of things in my life. I spent about 15 years after that working in advertising. I mostly focused on production, so ensuring that things got done on time and on budget. I had the opportunity to work on everything from digital to animation to live action and across brands big and small.
It was at my last agency where I was working on the Apple account that I met my cofounder Ryan. Ryan and I were out to lunch one day talking about cannabis and CBD and realized there wasn’t a product that was meant for us – so we went out and created Alive & Kicking. We’ve been in business for about 4 years now, 1 of those years was strictly R&D, and have been slinging CBD since then.
When we came up with Alive & Kicking, we wanted to create products that were beneficial and/or gave off the experiences that we were looking for at a measured dose. Often times when we’re taking CBD, it’s not measured very well and we wanted to ensure to people they could have a specific experience – hence the slim size to our main CBD pre-roll line.
We all face challenges, but looking back would you describe it as a relatively smooth road?
We launched our cannabis line right at the beginning of Covid. It first hit the shelves around February 2020. Impeccable timing. We were fortunate to be considered essential at the time and were still able to stay afloat. In fact the 1st month or two we were connected with some delivery platforms which really helped our business, but as covid continued to rage the price of everything we through the moon. We eventually decided to put the cannabis line on the backburner and focus on the CBD side which was a fantastic decision. It’s always nice how pivoting can work out positively for a company.
Appreciate you sharing that. What should we know about Alive & Kicking?
Alive & Kicking is a premium, boutique CBD hemp brand based out of Los Angeles, CA. Our first product was an ultra-slim cigarette-style pre-roll line packed with high CBD premium whole hemp. It was designed to provide a “sessionable” experience that you could discreetly carry with you wherever you go. We also offer pre-roll cones and a line of Nano Liquid Hemp CBD Drink Mix. Our drink mix easily mixes into any drink hot or cold and absorbs into your body quicker. To be specific, 8x faster than conventional hemp oil. Our mission is to bring inspirational CBD products that connect with people in a meaningful way. We’re driven to create unique product lines and push the CBD category forward. Alive & Kicking continues to look at the CBD landscape and finding opportunities to provide meaningful products for the world.
What makes you happy?
Living makes me happy. What a wild, weird, and wonderful world that we all live in. Every day there’s something new, whether it’s positive or negative, there’s always something different. We’re here for a short time, not a long time, so I’ve come to the conclusion that focusing on the negatives won’t lead to anything but that. I try to find the positivity in all things so that I can be surrounded by inner happiness at all times. It’s not always easy to stay in that mindset, but I try.
Pricing:
- Slim CBD Pre-rolls – $29
- Nano Hemp Drink Mix – $19
Contact Info:
- Website: https://bealiveandkicking.com/
- Instagram: https://www.instagram.com/aliveandkickingcbd/
- Twitter: https://twitter.com/AliveKickingCBD
Image Credits
Alive & Kicking
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