Hidden Gems: Meet Brandon Williams

Today we’d like to introduce you to Brandon Williams.

Brandon, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’m a founder and CEO of digital ad agency 55 Media Group, a Freelance Strategist, and a Product Manager at Nettwerk Music Group out of Canada. I have worked in several facets of the industry in marketing and advertising sing and specializing in the areas of ad sales, brand development, experiential, and brand partnerships. My first introduction to experiential partnerships came by way of working at Beautycon coordinating festivals in Los Angeles, New York, and London. Working with several different influencers and brands, as a sales manager. I was responsible for project management and execution of programming for my respective clients.

In 2016, I begin working at Engage BDR, an ad tech company that went public in 2017. While at Engage BDR, I brought in 1 million dollars quarterly through sales. In 2017 I began working with Ukrainian native advertising company, MGID bringing the company over 5 million dollars in business Revenue. Now with 15 years plus in marketing, I work with brands directly on strategy and positioning. I also work with artists on the Nettwerk roster to help them during their album cycle to strategically scale their brand.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I’ve made a lot of mistakes and have taken a lot of risks to get to where I’m at. I also have continued to learn about how to be a better listener. You have to listen to people to understand how to be an asset to help them. A lot of times you can learn a lot about yourself by listening to other people.

Appreciate you sharing that. What should we know about 55mediagroup.com?
55 Media Group is a multicultural brand strategy & communication agency that focuses on under-represented demographics. The agency uses various forms of media and entertainment to enforce the ideologies of “Afrofuturism” that propels B.I.P.O.C communities forward. Using the visions behind Black creative strategists and freelancers, the media group focuses on uplifting the Black community through authentic and positive representation.

Brandon has over 10 years of advertising experience working in several facets of the industry in marketing and advertising and specializing in the areas of brand development and communication. 55 Media Group’s past and current clientele includes Afropunk.com, Black Love, youngpeopleinervovery.org, Santander Bank, Listening Post Collective, Will.i.am, insomniac Events, SuperNovawoman, and more

How can people work with you, collaborate with you or support you?
We are looking to help small majority businesses—the reason why we don’t use Minorities is that people of color or no longer minorities. We want to help them transition and scale their opportunities on the biggest stages. If they’re looking for a go to market strategy or comms strategy to launch their brands, we want to be the go to marketing agency for them.

We want to be the one company that really sees all the opportunities to help businesses become successful. We want to be out in the community meeting businesses/people where they are. We will be looking to host community events and look at opportunities to partner with corporate partners. If you’re looking to work with us please reach out to info@55mediagroup.com.

Contact Info:

• Website: 55medidagroup.com
• Instagram: instragram.com/55mediagroup
• Facebook: facebook.com/55mediagroup

Image Credits
Cristoph Night, Ashley Williams, AP Visual Arts, Brandon Williams, and Kills