Exploring Life & Business with Krista Karpan Nicolette McIntyre of Milked Media

Today we’d like to introduce you to Krista Karpan Nicolette McIntyre.

Hi Krista Karpan, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
In 2017, longtime friends Krista and Nicolette set out to build something of their own, rooted in what they knew best: marketing and fashion. In the early days, they offered a wide range of services, from organic social to influencer marketing, but quickly discovered a shared affinity for performance-driven growth. Their focus soon sharpened around Paid Social and Search Ads, Email Marketing, and Content Production.

By 2020, they refined their service offerings and doubled down on the industries they understood deeply and had a background in – jewelry, fashion, beauty, and home. That clarity became the foundation of the agency as it exists today.

Since then, they’ve partnered with more than 60 brands and generated over $155M in revenue for eCommerce clients, earning recognition along the way, including Meta’s 2025 Boutique Agency- Performance Campaign of the Year. What began as a friendship and a vision has evolved into a results-driven agency trusted by category-defining brands.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Success is never linear, and we have felt that struggle most with growing our team. While having to pivot is a necessity in any business, ours came with hiring for roles we never foresaw the crucial need for, as well as developing new service offerings to best suit our client’s needs. None of it came with a roadmap. Every step required us to learn, adapt, and build systems as we went. For example, this year alone, we lost 2 key hires while Krista was out on maternity leave and as we entered our busiest time of the year – Black Friday Cyber Monday.

This was an extreme challenge that we overcame with adapting and shifting in a way so that our team is now working in a more efficient manner. We survived BFCM, and actually won a prestigious award along the way.

We’ve been impressed with Milked Media, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Milked Media is an award winning digital creative agency specializing in Paid Social + Search, Email Marketing, and Creative Content for fashion, jewelry, beauty, and home e-commerce brands.

Since 2017, female founded Milked Media has figured out what it takes to succeed, grow, and scale by exclusively focusing on these industries. “We are able to take aggregate learnings from our client accounts to gain proprietary data and insights. In fact, we’ve driven over $155 million in revenue for over 60+ e-commerce brands with our clients seeing an average 22.8x return on investment!

We also understand that each brand is unique and through our comprehensive onboarding process, we take the time to learn and understand each brand’s voice and target audience that we keep in mind throughout our marketing messaging.

Organization and clear communication are of utmost standing in our agency, so our clients know what to expect at every step. Our agency has grown sustainably and we choose to only employ true experts.”
Their award winning team is composed of seasoned experts led by industry experienced founders, Krista and Nicolette.

Do you have recommendations for books, apps, blogs, etc?
Staying current with trends in our industry is essential to the work we do. We enjoy staying up to date with resources like Vogue Business, as well as a curated mix of thought-leading Instagram and LinkedIn accounts, including Savannah Sanchez, Chase Dimond, and Dara Denney. We also stay up to date with email newsletters from Motion, Meta, and Klaviyo.
This helps us keep a pulse on emerging trends, consumer behavior shifts, and the evolving digital landscape. Regularly immersing ourselves in these sources helps ensure that our strategies and creative decisions remain fresh, informed, and aligned with where the industry is heading.

Contact Info:

• Website: https://www.milkedmedia.com
• Instagram: https://www.instagram.com/milkedmedia/
• LinkedIn: https://www.linkedin.com/company/milked-media/