Today we’d like to introduce you to Ken Kerry.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Started in sports television at ABC Sports in NY working on Monday Night football/Baseball/Olympics. Worked my way up from PA to associate producer. After many years on the road and many large events I wanted to use my producer/director/journalism skills to build something for myself. Met my soon to be wife at a TV station and we shared the same aspirations. We developed a product to be sold on TV with less than desirable results but stayed committed to figuring out how to make it work. Eventually we broke even but learned a lot. We took those learnings and started a company to develop/strategize and produce TV shows and commercials for clients. That was the beginning of a very successful 35 year career in the DRTV/DTC marketing business. During that time and still today we work with business and companies looking to scale their businesses by using TV, CTV, Digital adverting/marketing to reach consumers to sell their products and services. We work with start-ups to the biggest brans in the world and have generated over 10 billion dollars in sales with companies like, Amazon, Jacuzzi Bath Remodel, Nugenix, Keurig, Shark Ninja, Oreck, Hoover, Generac and many more. Today we are very selective with the businesses we work with because our value is in the full funnel expertise to campaigns from strategy to creative, production, media buying, optimization and owned media assets.
From the beginning where were learning how to sell successfully on television to today where we are an industry leader and the most successful privately held DTC (Direct to Consumer) agency in the business we pride ourselves in pivoting and leading industry changes such as linear, TV, CTV, Digital marketing and the interconnection of them all to drive meaningful results that lead to awareness and profits for our clients. Currently I am developing a master online course on driving sales by leveraging the power of happy customers and clients transformational testimonials stories. I am adding this to our offering because I have been asked about this strategy for many years and why it’s so successful. I get asked to speak at events, brought in by major companies to share this experience, podcasts and incorporate it in all our campaigns. I wrote a best selling book “This Works Marketing” where I dedicated an entire segment of the book to the power of authentic selling and testimonials. My passion today is to help inspire business of all sizes, marketers and business owners with my expertise and proven results track record to help them succeed in todays marketing landscape.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It’s never smooth and without challenges we would have not been so successful for over 3 decades if we didn’t face challenges head on and adapted. The biggest challenges have been the ever changing TV/CTV landscape and how to continue to create successful advertising messages that deliver results. Customer attention has become so fragmented that what worked last year must adapt very quickly to work today. Another challenge has been the realization that budget must also adapt to fill the needs that are crucial for success today. Every message must be contextual to the platform it appears on which in turn creates massive content needs on a continuous basis.
As you know, we’re big fans of STSnext. For our readers who might not be as familiar what can you tell them about the brand?
We are the preeminent privately help DTC Direct to Consumer marketing and advertising agency in the country. With 35 years of proven success in multiple product and service categories with clients from start ups to fortune 500 brands. Generating over 10 billion dollars in sales directly attributed to the campaigns we created with our clients from conception/ strategy to creative/production to media placement on TV,CTV,Digital to optimization and scaling.
We are know for the most successful DTC campaigns in multiple categories. We are also know for creating a proven messaging pattern to create awareness that drives sales and delivers meaningful and profitable outcomes. In addition we are know for creating the most authentic and compelling customer testimonials that have directly contributed to billions is sales across all channels.
What sets up apart is clearly our track record of success over 3 decades in multiple product and service categories. In addition our personal attention to clients specific KPIs and our unprecedented mastery of transformational customer testimonials that bring authenticity and trust to a selling message that converts.
We are most proud of creating DTC campaigns for multiple companies that have either sold or were acquired by Private Equity firms. We are also proud that we have a solid team and partners of dedicated professional that have tremendous loyal tenure.
We want to communicate that today’s Direct to Consumer Marketing/Advertising is a business that takes experience and expertise from both soft results and massive successes. We offer complete end to end services from strategy consulting to complete campaign creation/implementation to optimization and scaling.
Is there anyone you’d like to thank or give credit to?
Father -in- Law: Tremendous positive attitude and business advice mentor
David Oreck: Long time client and friend where I learned the art of authority and integrity selling
Jake Steinfeld: Positive influence and whom I worked with closely to craft impactful selling messaging
My wife: An Incredibly talented marketer, mother, and endless supporter to me personally and professionally
Melany Koenig: A true analytics professional that helps me understand campaign numbers and forecasting that allows me to focus on client relationships and creative execution
Brent Loefke: Talented director and creative mind that has also been instrumental in helping bring my ideas to life
Shayna Cooper: A young and incredibility talented creative mind that can manage an entire campaign from concept/ strategy to completed deliverables. Her awareness of consumers today has been key to me to see new opportunities for our business to succeed into the future.
Contact Info:
- Website: https://stsnext.com
- Instagram: @kenpkerry
- Facebook: Ken Kerry
- LinkedIn: Ken Kerry
- Twitter: @KenKerrySts
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