Exploring Life & Business with Donghwan Kim of BRMUD / KoMa Media

Today we’d like to introduce you to Donghwan Kim

Hi Donghwan, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
brmud is a skincare brand born in Boryeong, a coastal city in South Korea renowned for its mineral-rich mud. Every summer, Boryeong hosts the famous ‘Boryeong Mud Festival,’ where tourists from around the globe—along with K-pop artists and social media influencers—come together to enjoy a variety of mud-related activities. It’s a lively cultural event where visitors not only apply mud for its many benefits but also immerse themselves in music, games, and local cuisine.

What makes Boryeong’s mud so special is its naturally high concentration of beneficial minerals and nutrients. These properties have been shown to help revitalize skin and support overall well-being, making the mud popular for both people and even animals. Recognizing its remarkable potential, brmud set out to transform these natural ingredients into effective skincare products that promote healthier, more radiant skin.

Through ongoing research and product development, brmud has grown beyond Korea to reach consumers across Asia, the United States, Europe, and beyond. Our mission is to share the power of Boryeong Mud with the world, celebrating both the product’s unique benefits and the rich cultural heritage of its origin. We remain committed to discovering new ways to harness the full potential of this extraordinary mud, and to delivering natural, innovative skincare solutions to people everywhere.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
brmud has already gained a strong reputation for high-quality skincare products in Korea and across global markets, enjoying a loyal following and high repurchase rates. Most recently, our collaboration with the renowned American celebrity Cardi B introduced brmud to an even broader audience in the United States.
From the numerous online reviews and social media posts, it’s clear that people appreciate not only the effective results of our skincare line but also resonate with our brand’s story. We are truly grateful for this enthusiastic support and remain committed to showcasing the exceptional benefits of Boryeong Mud worldwide. Our goal is to continue offering safe and innovative beauty products, while sharing the unique cultural heritage behind brmud with people everywhere

Thanks – so what else should our readers know about BRMUD / KoMa Media?
My name is Donghwan Kim, and I run a marketing agency based in the United States. I initially started working with BRMUD to spearhead its North American marketing efforts, but my passion for the brand grew so strong that I decided to invest and become a shareholder. Today, I’m both a shareholder of BRMUD and the head of a U.S.-based branding and marketing firm, committed to driving successful campaigns that will position BRMUD as a top K-Beauty brand in the U.S. market.
Believing in the tremendous potential of K-Beauty, I remain dedicated to introducing BRMUD to a wider audience, employing innovative ideas and strategies to generate significant impact. My goal is to help BRMUD thrive and become a household name across the nation

Any big plans?
BRMUD aims to bring K-Beauty not only to consumers across the United States but also to audiences around the globe. We’re embracing TikTok Live, short-form video content, K-pop idol partnerships, and celebrity collaborations, always looking for fresh and exciting ways to generate buzz and encourage more people to try our products. Our ultimate goal is for everyone to fall in love with BRMUD, and we’re especially proud of our ‘secret weapon’—our dog-friendly mud shampoo and mud pack, which have already gained a dedicated following. We’ll continue exploring innovative ideas and partnerships to showcase the limitless potential of K-Beauty worldwide.

Pricing:

• BRMUD Relief Mask $19
• BRMUD Relief Cleanser $18
• BRMUD Body Scrub $32,99
• BRMUD Relief Dog Shampoo $38

Contact Info:

• Website: https://en.brmudkorea.com/
• Instagram: https://www.instagram.com/brmud_us/
• Youtube: https://www.youtube.com/@BRMUD_US
• Other: https://www.tiktok.com/@brmud_us

Image Credits
@brmud_us