Exploring Life & Business with Ahmed Bibi of Coastal Cane

Today we’d like to introduce you to Ahmed Bibi.

Hi Ahmed, we’d love for you to start by introducing yourself.
Coastal Cane is more than just a beverage company — it’s a cultural experience brought to life in every sip. We serve live, fresh-pressed sugarcane juice paired with vibrant fruit purees. Our sugarcane is California-grown, never frozen, and always pressed on the spot. Every pour is a show: cane stalks crushed in front of our customers, the sound and sight of juicing sparking curiosity and drawing a crowd. The result is a drink that is naturally sweet, packed with electrolytes, minerals, and guilt-free sugars – refreshing enough to be called a natural Gatorade. Whether it’s a hot day at the market, a family festival, or a special celebration, our sugarcane juice re-energizes and brings people together. The roots of Coastal Cane run deep. Sugarcane juice is a staple across the globe — from Egypt to Vietnam, India, Brazil, and beyond. For co-founder Yousuf, it was a childhood tradition he enjoyed every summer in Egypt, where sugarcane juice shops lined nearly every street. Years later, when Yousuf introduced sugarcane juice to Ahmed, it was natural for him to fall in love with it. Having grown up in a Palestinian family and spending part of his childhood in Lebanon surrounded by farms, fruits, and fresh flavors, Ahmed’s deep appreciation for natural foods made sugarcane an instant passion. Together, their shared nostalgia and entrepreneurial drive brought Coastal Cane to life. Launched in June 2021 during the pandemic, Coastal Cane quickly became a favorite at festivals and events across Southern California. Customers often tell us our drinks spark memories of home, childhood, and family. The brand has grown from a booth experience into a thriving business with a mission: to introduce sugarcane juice to the American palate the way coconut water and boba once did. We’re passionate about educating people on sugarcane’s history, health benefits, and refreshing versatility. Every glass we serve is an invitation: not just to enjoy a drink, but to connect with a tradition shared by cultures all over the world.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road. Building Coastal Cane from the ground up came with its share of growing pains — from navigating city permits and health department regulations to dealing with unpredictable sugarcane supply and staffing challenges. There were days when machines broke down during rush hour, or when I’d personally drive across counties to secure fresh cane for the next morning’s service. But every challenge taught me something valuable about leadership, systems, and the importance of adaptability. Those early struggles helped shape the brand’s culture of resourcefulness and teamwork that defines us today.

Thanks – so what else should our readers know about Coastal Cane?
At Coastal Cane, we believe a drink can be more than refreshment — it can be an experience. Our California-grown sugarcane is pressed fresh before your eyes and paired with pure, all-natural fruit blends. The result is a vibrant, electrolyte-rich juice that re-energizes the body and delights the senses. Coastal Cane began with two friends who shared a love for sugarcane juice rooted in their Egyptian and Palestinian heritage. Inspired during the pandemic, they set out to bring this global tradition to Southern California. Since our first event in June 2021, we’ve grown into a community favorite at festivals, markets, and celebrations. We’re proud to share a drink beloved worldwide — from Cairo to Saigon to São Paulo — and to re-introduce it as part of the American lifestyle.

Is there anything else you’d like to share with our readers?
Definitely. If you haven’t experienced Coastal Cane yet, I’d love to invite you to visit our location at Victoria Gardens in Rancho Cucamonga. We serve fresh, cold-pressed sugarcane juice that’s extracted right in front of you — paired with real fruit flavors made with no syrups, no powders, and no concentrates. Every cup is pressed to order for the purest taste and a one-of-a-kind experience.

What makes Coastal Cane special is the energy behind it — the tropical vibe, the sound of fresh cane being pressed, and the feeling of something real and refreshing made by hand. And if you’re planning an event, we also bring the full experience to you with our live-juicing catering setups, featuring LED bar tables, tiki umbrellas, and fresh sugarcane pressed on-site.

You can find us on Instagram, TikTok, and Facebook @drinkcoastalcane to catch behind-the-scenes clips, catering moments, and community events. Whether you’re local or just visiting, come by for a drink and see why we say Coastal Cane is California’s freshest pour.

Contact Info:

• Website: https://www.drinkcoastalcane.com/
• Instagram: https://www.instagram.com/drinkcoastalcane/
• Facebook: https://www.facebook.com/drinkcoastalcane
• LinkedIn: https://www.linkedin.com/company/drinkcoastalcane/
• Twitter: https://x.com/CoastalCane
• Youtube: https://www.youtube.com/@coastalcane8518
• Yelp: https://www.yelp.com/biz/coastal-cane-rancho-cucamonga

Image Credits
Minnah Kazi