Exploring Life & Business with Adi Jaffe of IGNTD

Today we’d like to introduce you to Adi Jaffe

Hi Adi, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey started with a deep, personal struggle. I was a kid who was always pushing boundaries and comfortable taking risks. But I was also socially anxious and uncomfortable with myself. That meant that, for me, any path to feel less “uneasy” seemed relevant and appropriate. I found alcohol at 14, and then weed at 16. By the time I reached college, I was using each of those daily, and looking for more. By the time I was 21, I was addicted to meth and using it daily.
That use (and the drug dealing that went with it) led me to jail and rehab and much more (you can check out some detailed stories in my latest book – “Unhooked“). It was a long road, but I found my way out after a few years of serious hardship.

Unable to get a job, I ended up going back to school in order to try and redirect my life. It was during my schooling that I realized that the traditional approach to addiction treatment was fundamentally flawed. It focused on shame and moral failing, not on the underlying causes and the science of behavior. So, I decided to do something about it. I got my Ph.D. in Psychology at UCLA (that’s the very short version of a seven-year journey), and started researching addiction from a different perspective. I wanted to understand the brain, the psychology, and the social factors that contribute to addictive behaviors.

That research led to the development of a new model, one that emphasizes empowerment, personal responsibility, and a holistic approach. I started sharing my findings, writing, speaking, and eventually, building a platform to reach more people. That platform became IGNTD, a community and resource for those struggling with addiction and related issues.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not. My path has been anything but smooth. In fact, many of the most valuable lessons I’ve learned have come from navigating significant struggles.

Here are a few key challenges:
Overcoming Personal Addiction –
My own experience with addiction was a major hurdle. It wasn’t just about getting sober; it was about confronting the underlying issues that drove my behavior. This process was incredibly difficult and required immense self-reflection and change.

Getting back into school, and eventually my Ph.D. –
There were many times I wanted to quit – especially when my father passed in the middle of it all. I had always been a terrible student – overcoming my old bad habits would take time, motivation, and a lot of effort. UCLA rejected me on a first pass, so I had to get a Master’s degree elsewhere and then find my way back!

Challenging Traditional Addiction Models –
My approach to addiction recovery often goes against conventional wisdom. This has led to resistance and criticism from those who adhere to traditional models. Breaking down established beliefs and practices is never easy. I used to get threatening phone calls and emails back in the day, telling me I was going to kill people (ironically, the current system fails millions every year).

Dealing with Stigma –
Addiction carries a heavy stigma, and I’ve faced my share of judgment and misunderstanding. Overcoming these negative perceptions and promoting a more compassionate and understanding approach has been an ongoing challenge. I get rejected from associations, loan applications, and more due to my past, even though it is now over 20 years behind me. Essentially, my journey has been about turning personal adversity into a mission to help others. That process is inherently challenging, but also incredibly rewarding.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
IGNTD is more than just a recovery platform; it’s a movement. We’re dedicated to changing the conversation around addiction and mental health, moving away from shame and stigma and towards empowerment and understanding.

What We Do:
– Provide science-backed resources and support for individuals struggling with addiction, addictive behaviors, and related mental health challenges.
– Make access easy by making things affordable, easy to access, and even enjoyable!
– Focus on a holistic approach, addressing the underlying causes of addiction, not just the symptoms.
– Build a community where individuals can connect, share their experiences, and find support without judgment.
– Provide educational content and resources for families, professionals, and anyone seeking to understand addiction better.

What We Specialize In / What We’re Known For:
– Specialize in making the work of getting better easier to get.
– Known for our evidence-based approach, grounded in behavioral science and neuroscience.
– Specialize in helping people understand the ‘why’ behind their behaviors, not just the ‘what.’
– Known for our approach to addictive behaviors as a spectrum, not just black and white.
– Known for our focus on empowering the individual to take control of their own recovery.

What Sets Us Apart:
– Our focus on empowerment and personal responsibility sets us apart from traditional approaches that often rely on shaming and external control.
– We prioritize education and understanding, helping individuals develop the tools and knowledge they need to make lasting change.
– Our community-driven approach fosters a sense of belonging and support, which is crucial for recovery.
– We use a very modern approach to mental health and addictive behaviors.

What I’m Most Proud Of Brand Wise:
– I’m most proud of the impact we’ve had on people’s lives. We’ve seen thousands of individuals reclaim their lives, build healthier relationships, and find purpose and meaning.
– I’m also proud of our ability to challenge the status quo and push for a more compassionate and effective approach to addiction treatment.
– I am very proud of the community that we have built.
– I am proud of the impact we’ve had on families and generations beyond our clients.

What I Want Your Readers to Know:
– Addiction is not a moral failing; it’s a complex health issue.
– Recovery is possible, and it’s not a one-size-fits-all process.
– My book “Unhooked” provides readers with an easy-to-follow roadmap and plan to clear away compulsive habits and addictions.
– IGNTD is here to provide the resources, support, and community you need to build a healthier, more fulfilling life.
– My work is NOT just for those with severe addiction, we are for anyone who wants to have a better relationship with behaviors that are causing them problems.
– We believe in the power of the individual to change their own life.
– We’re committed to changing the way the world views addiction and mental health, and we invite your readers to join us on this journey.

If you had to, what characteristic of yours would you give the most credit to?
I’d say the most crucial characteristic of my success has been relentless curiosity, coupled with a willingness to be wrong, fail, learn and keep going.

Pricing:

• We make our programs VERY affordable. From as little as $20 a week! www.igntd.com has it all

Contact Info:

• Website: https://www.igntd.com
• Instagram: @DrAdiJaffe
• Facebook: @DrAdiJaffe
• Twitter: @DrAdiJaffe
• Youtube: @DrAdiJaffe
• Other: https://www.adijaffe.com/

Image Credits
https://www.adijaffe.com/speaking