Evan Burgher shared their story and experiences with us recently and you can find our conversation below.
Evan, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What is a normal day like for you right now?
My day typically starts with getting the kids ready for school. I take an active role in the process, and one of the best parts of my day is getting to walk with them to school in the AM. We take time, metaphorically, and in reality, to smell the flowers on our walk. We talk about life, and I am inspired by mornings with my groms.
After that, a coffee is in order, and then the office to settle in for the day.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Evan Burgher, founder of Thatch Creative, a digital storytelling and branding agency based in historic San Juan Capistrano. For over a decade, I’ve helped brands and organizations connect with their audiences through creative content, strategic marketing, and compelling narratives. What makes Thatch Creative unique is our belief that great marketing starts with a great story—whether we’re producing a video, or designing a campaign, we focus on capturing the heart of the brand and delivering it in a way that’s both memorable and meaningful.
Beyond agency work, I’m deeply involved in my community, from supporting San Juan Capistrano’s upcoming 250th anniversary celebrations in 2026 with it’s official branding and marketing, to volunteering on the SJC Cultural Heritage Commission, I appreciate the act of bringing people and community together. Right now, we’re working on a mix of client campaigns, community initiatives, and a couple of passion projects—like Thatch Creative’s new online show, Shady Characters, where we interview fellow founders, creatives, and entrepreneurs. For me, it’s all about creating work that resonates, builds connections, and leaves a lasting impact.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who saw you clearly before you could see yourself?
I’ve been fortunate to have many mentors and people who have believed in me over the years. One that stands out was my first boss at Oakley when I moved from Seattle, WA to CA to work at the global brand headquarters in Foothill Ranch. I was fresh out of college, very familiar with the brand, and very eager and excited to work there, but I had zero experience working in a corporate environment. Bobby Dean saw something in me. He gave me a shot, and helped me understand how to be efficient, and effective in my methods and communication. He helped me slow down, be more strategic, and ultimately shepherded me into effectively working in a corporate culture.
If you could say one kind thing to your younger self, what would it be?
If I could tell my younger self one kind thing, I’d say this: you don’t need to have it all figured out right now. Life isn’t a race to know everything — it’s a journey of becoming. The things that feel unclear or overwhelming today will make more sense with time and experience. Every challenge, every misstep, and every small win is teaching you something valuable. So keep going. Persevere, stay curious, and trust that learning and growth will happen exactly when they’re meant to.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
I think my real friends would say that what matters most to me is creating a meaningful life rooted in connection — to my family, my community, and the work I put into the world. I care deeply about being present for the people I love and investing in relationships that last. I’m passionate about building and contributing to a community where people feel supported and seen. And when it comes to my work, I believe in doing things the right way — with integrity, creativity, and purpose — because how you do the work is just as important as the result.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, I think my customers would miss the feeling of truly being seen and heard. I make it a priority to understand not just what people are asking for, but why it matters to them — to listen deeply and translate their vision into something meaningful. They’d miss having someone they could count on, who shows up consistently and follows through. At the end of the day, it’s not just about delivering a service or a product — it’s about building trust and making people feel understood, supported, and confident that they’re in good hands.
Contact Info:
- Website: https://www.thatchcreative.com/
- Instagram: https://www.instagram.com/thatchcreative/
- Linkedin: https://www.linkedin.com/company/thatch-creative
- Facebook: https://www.facebook.com/ThatchCreative
- Youtube: https://www.youtube.com/@ThatchCreative
- Other: https://www.thatchcreative.com/thatch-tv
