Today we’d like to introduce you to Michelle Ngo
Hi Michelle, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
What had originally started as an activity to relieve the daily tedium during lockdown has since bloomed into a full-blown flourishing passion! In the beginning, we dabbled around with different pastries ranging from cookies to cakes to macarons, but the one pastry that finally received our mothers’ praise was none other than the madeleine. Since it received the elusive maternal blessing, we started baking said madeleines with varying flavors and designs. After months of experimentation, ms.shells madeleines officially launched in December 2021, serving freshly baked madeleines to the greater LA area!
We especially wanted to incorporate unique and Asian inspired flavors! We’ve been doing pop-up market events and hope to build deeper connections with the community. We continually strive to deliver new and exciting goods so please look out for our next endeavors!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s definitely been a mixture of smooth and bumpy over the years. There’s a lot of hard work behind the scenes that goes into this since madeleines are labors of love and require especially long long hours compared to that required of most other pastries. Ultimately, it’s fueled by passion and we find it deeply rewarding in the end.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
ms.shells madeleines is my passion project on the side for now; I fulfill custom orders as received for a variety of events along with the occassional pop-up shops within the LA community. I’m known as the girl who makes madeleines, and since that’s the main pastry I’ve been baking for the past few years, some might say thats what I specialize in.
My full time 9-5 job though is in the marketing field with experience as a media planner and project manager for large brands! I work on campaigns ranging from TV/radio to billboards you see on the freeway to digital advertising.
We all have a different way of looking at and defining success. How do you define success?
Doing what I love, which is deriving joy from giving joy to others.
Contact Info:
- Instagram: https://www.instagram.com/ms.shells
Image Credits
N/A
