Daily Inspiration: Meet Ana Vart

Today we’d like to introduce you to Ana Vart.

Hi Ana, so excited to have you with us today. What can you tell us about your story? 
Just a year ago, I never imagined I’d dive into content creation. It all started with my Instagram page a year ago. I wasn’t particularly interested in photography; I was more drawn to the video format. I was amazed that today anyone can create a work of art, and all they need is a phone and a burning heart. That’s exactly what I started doing – romanticizing my life and conveying emotions and feelings through video and sound. 

When I saw warm and sincere feedback from my friends on my videos, I decided to try monetizing my skill. By that time, I had already become quite proficient in editing and cinematography, so I invited my friend with an audience of 10K to shoot her. Our collaboration led to the creation of a video that caught the attention of potential clients, marking a pivotal moment in my journey. It was like, “Wow,” and at that moment, I realized that I had found a way to turn my favorite hobby into a job. 

Today, I’ve been shooting for just under a year and already working with local fashion and beauty brands, bloggers, and models. I’m still figuring out my style, but I feel pretty confident and wanted in this scene. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
When you’re just starting out on your journey in the creative industry as a freelancer, it’s always quite a challenge. Honestly, I’m still scared at times, wondering if I’ll be able to pay rent next month because the income in this business is irregular. It can be difficult to explain to old-school clients why content shot on a phone costs the same as content shot on a professional camera. But the industry is changing, and more people are realizing that it’s not so much about what equipment you use but rather how that content helps achieve business goals. 

However, the main challenge for me hasn’t been that. We all know that creativity and beauty are subjective. When I was just starting out, and honestly, even now sometimes, I had doubts about the quality of the content I create. Is it aesthetically pleasing? Will people understand the ideas behind it? Sometimes, you just get lost in these doubts and feel like giving up. Especially when a video you’re proud of gets only a small number of views or reactions. 

As a result, I’ve come to believe that as a creator, only I can decide whether something is beautiful or not, and the quality of my work isn’t determined by the number of likes on Instagram. 

Thanks – so, what else should our readers know about your work and what you’re currently focused on?
For the most part, I focus on creating video content for the fashion and beauty industries. Ever since I was a kid, my parents told me that pursuing creativity wouldn’t bring in enough money to make a living. But now, ironically, it’s my creativity that’s paying the bills. In less than a year, I’ve managed to find steady clients and collaborate with some well-known brands, like One/Size. I take pride in the fact that I didn’t settle for a stable yet unfulfilling job, and instead, I’ve been able to realize myself doing what I truly enjoy. I’m grateful for it every single day. 

Every creator is unique. It’s tough, but I try not to compare myself to others because we all have different backgrounds, paths, and visions. I think it’s difficult to logically explain how one creator differs from another; it’s something you can only feel and see. 

Is there any advice you’d like to share with our readers who might just be starting out?
The key is to find support within yourself. Everyone has their own pace of development, perspective, and approach to creativity. Comparing yourself to others is pointless, as is forcing yourself to follow a trend just because it’s popular. 

Don’t hesitate to reach out to those who inspire you and whom you’d like to collaborate with, especially in a place like Los Angeles, where people are generally responsive. You never know; one message could be a game-changer for your career. 

Embrace mistakes and experimentation because, let’s face it, they’re inevitable. There will be failures, disappointing projects, and unsatisfied clients, but it’s through these negative experiences that we grow and improve. 

I enjoy treating creativity like a game. For me, it’s not about money at all but rather about an exciting adventure, the search for the right pieces of the puzzle, and the thrill of the process. 

Contact Info:

• Instagram: https://www.instagram.com/anasta.vart

Image Credits
Sasha Vasha