
Today we’d like to introduce you to Jasmine Noghrey
Hi Jasmine, we’d love for you to start by introducing yourself.
My journey in therapy began with a deep commitment to making a difference, starting as a behavioral therapist. I found great fulfillment in helping individuals lead more meaningful lives, which naturally evolved into a role in special education. There, I taught diverse classes at a private school, working with children and adults with disabilities. My responsibilities included developing and leading classes in adaptive learning, art therapy, social skills, and integrating therapeutic techniques such as music therapy and movement. Additionally, I facilitated social skills groups and art classes for teens and adults.
These experiences highlighted the significant role of therapy across the lifespan and fueled my desire to deepen my expertise. Guided by a mentor, I pursued a degree in occupational therapy. At UCLA, I became involved in research as a dating coach for teens and adults on the autism spectrum—a unique and impactful aspect of occupational therapy that many may not be familiar with.
Currently, as an occupational therapist specializing in neurological outpatient rehabilitation, I focus on individuals recovering from traumatic brain injuries. My work encompasses addressing physical dysfunction, visual impairments, and supporting daily activities such as self-care, home care, sleep, leisure, and work. Given the complexity of brain injuries, I employ a multifaceted approach that includes manual therapy, motor performance training, environmental adaptations, and tailored home programs. Additionally, I specialize in pediatric early intervention, supporting children aged 0 to 3 with developmental delays, and continue to teach at the private school I cherish for its strong community and artistic environment.
A key insight from my career is that play is an often-underutilized yet crucial component of therapy. It can transform sessions into more engaging, enjoyable experiences while subtly promoting development. This realization inspired me to create sensory group classes for all ages, including “Mommy and Me” classes. During these sessions, I observed that new parents were particularly eager to understand how to effectively use sensory toys to support their children’s growth.
To address this need and ensure parents could confidently select and utilize sensory products, I developed a flyer that is included in each Joojeh Joy box. This flyer offers clear explanations of each toy, how it supports specific skills, and the benefits it provides. It has become a customer favorite, simplifying the selection process and enhancing the overall experience.
Joojeh Joy was founded to offer meticulously curated sensory boxes, each designed to target multiple developmental skills. These boxes are carefully crafted to provide a comprehensive sensory experience, ensuring that every toy serves a specific purpose and contributes to skill development. By offering a range of slightly different boxes, we take the guesswork out of purchasing sensory products, giving families the confidence that each item has been selected by a seasoned therapist for its therapeutic value.
Our sensory boxes are designed to support various aspects of development, including motor skills, sensory processing, cognitive abilities, and emotional regulation. Each box is thoughtfully assembled to provide a balanced and engaging sensory experience that can be tailored to individual needs.
We are currently collaborating with hospitals, clinics, and educational institutions to provide customized sensory boxes and fundraising options, aiming to expand access to these essential tools. As Joojeh Joy grows, we are excited to introduce travel boxes, hygiene boxes, and other skills-focused resources, further broadening our impact.
Our mission at Joojeh Joy is to ensure that every product not only meets the highest standards of quality but also brings joy and valuable support to those who use them. We are deeply committed to creating positive experiences for families and individuals, making sure our sensory products are both beneficial and enjoyable.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I wouldn’t describe the journey as particularly challenging because there’s such a clear and pressing need for what we offer. The biggest task has been getting our name out there and making people aware of Joojeh Joy. However, this has been an exciting and rewarding challenge.
We’re steadily growing our presence on Instagram and TikTok with our accounts @JoojehJoy and @OTwithJasmine. These platforms have been instrumental in connecting with families and professionals, and the positive response has been incredibly encouraging. Once people learn about what we’re doing and the benefits of our sensory products, they quickly become enthusiastic supporters. This support reaffirms that we’re on the right path and inspires us to continue expanding our reach and impact.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Joojeh Joy is dedicated to enhancing developmental and therapeutic outcomes through thoughtfully curated sensory products. What sets us apart is my diverse professional background. While many in the field typically specialize in one area, I have been fortunate to gain experience across several disciplines, including occupational therapy, special education, behavioral therapy, and preschool teaching. Currently, I work in neurological rehabilitation and pediatric early intervention, and I also teach special education. This broad experience informs the way we select our products, ensuring they are both effective and meaningful.
What makes Joojeh Joy truly special is our holistic approach to sensory therapy. By integrating insights from various therapeutic settings, we create well-rounded products tailored to the specific needs of those we serve. Our evidence-based sensory boxes are designed to support multiple developmental skills, providing a comprehensive sensory experience. Each box is carefully curated to address specific needs, drawing from my extensive background to ensure its effectiveness.
I am most proud of how much we have accomplished in such a short time. The growth we’ve experienced and the positive feedback from our community are testaments to our dedication and the quality of our offerings.
We want our readers to know that Joojeh Joy is more than just a company; it’s a resource committed to making a real difference. Our boxes are crafted with care and expertise to provide tangible benefits and enrich the lives of those who use them. Our mission is to make high-quality sensory boxes accessible and enjoyable, supporting individuals across all ages and abilities.
Any big plans?
In the future, I would love to see Joojeh Joy expand to offer an even broader range of sensory boxes that cater to various needs. Our goal is to take the worry out of shopping by providing comprehensive options that support different developmental and therapeutic goals. I am excited about the potential for more people to learn about our company and experience the benefits of our thoughtfully curated products.
While it’s challenging to predict exactly what the future holds due to the ever-evolving nature of our field, I am enthusiastic about the possibility of collaborating with more institutions in the healthcare and education sectors. Additionally, I dream of opening a clinic to expand my influence and meet more individuals who can benefit from sensory play. This would allow us to offer a more integrated approach to therapy and support, bringing our products directly to those who need them most.
What drives us at Joojeh Joy is our commitment to working from the heart and with a genuine desire to make a positive impact. We look forward to continuing our growth and expanding our reach to better serve families and professionals alike.
Pricing:
- We offer a range of sensory boxes, each designed to provide a comprehensive sensory experience. Prices are set with accessibility in mind, ensuring that high-quality products are available to all.
Contact Info:
- Website: https://joojehjoy.com/
- Instagram: https://www.instagram.com/joojehjoy/
- Facebook: https://www.facebook.com/people/Joojeh-Joy/61558830991018/?paipv=0&eav=AfYy75vLk1wqO-GaJexOyRyz4IYABjXe-k3Leqtzkn22OYVYTUIwrJHKe9MoPS24P-M&_rdr
- Other: https://www.instagram.com/otwithjasmine/?hl=en







