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Conversations with Matty Chirch

Today we’d like to introduce you to Matty Chirch.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was originally born in New Jersey, where I grew up in an Italian winemaking family. My parents’ goal was to move to California and expand the family business, diving deeper into wine and entertainment in the San Francisco Bay Area. We eventually moved to Half Moon Bay, just south of San Francisco when I was nine years old. I had a huge love for all things music while growing up and finding my passion for it while I was in High School. I was planning my next move for College and started at the City College of Santa Barbara intending to obtain a Business Degree. During my first year of studies, I had a change of heart and realized the business route was not my calling.

Fortunately, I have an amazing parental support system and told them I wanted to become a musician. They let me spread my wings and I was on my way to changing my major to Music. That was when I started enrolling in all the music courses I could take. I started taking Music Theory, Musicianship, Piano, Violin & Clarinet. I even joined the choir and did a tour around Ireland as well. The real kicker for me was when I popped into a Guitar Center in the middle of changing majors. I stumbled upon a Pro Tools home studio recording setup one afternoon. I had always been a very tech-savvy kid, so that’s what piqued my interest more than anything. I searched the SBCC course catalog and discovered an “Electronic Music Production” Course. Although the title suggests it is an “EDM-Esque” beat making course, it was everything but that. I became great friends with the course instructor who owns and operates the most renowned studio in the area, and he took me under his wing.

Over the next couple of years, he groomed me in all things dealing with the technical aspects of “Audio Engineering.” I became the kid in the small college town of Isla Vista to purchase a mixing board and start finding bands in the neighborhoods to mix Front of House for so I can start getting any bit of practical experience. In addition to that I started “making beats” and recording rappers in the area. After my four semesters at SBCC, I decided to further my education and attend a trade school specifically focused on what I was just tapping into for the past couple of years. In the fall of 2008, I left Santa Barbara and moved to Los Angeles to start my full-time Audio Production course at The School of Audio Engineering, also known as SAE Institute of Technology. During that nine-month program, I learned a plethora of Engineering concepts and techniques to get me knowledgeable to one day make a career out of it. Throughout that time, I was also interning for a recording studio out in Malibu for some family friends while finishing up my program.

As I completed my course, I had the opportunity to go on the road as a drum technician amongst many other tech roles. This was soon to be a transition from being a studio cat to being a roadie. I spent a year on the road with the “Playing For Change” Band best known for their viral rendition of “Stand By Me” played by multiple street musicians from all over the world. This was a huge icebreaker in the touring world for me. Not knowing at the time how hooked I would be to the road, I then got a phone number from a violin player who would frequently do sessions at the studio I first interned at. When I got the contact info for legendary Production Manager Nick Jeen, I began my cold calling conquest. After calling Nick at least six times and leaving voicemails applying for the violin tech position for Christine Wu, he finally picked up and said “Call me tomorrow at 7 pm.” I called him the next day at 7 pm on the dot and sure enough, no answer. The following day I got a call back that lasted all of 30 seconds. He didn’t even know who I was or what my qualifications were before asking in his Aussie South African accent; “Can you tune a violin…can you put together a grand piano…?” I muttered…”sure!” Nick then said, “you got the F***ing job. My assistant will book your flight. I’ll see you Friday at the LA Forum for Tech rehearsals.” At that point, I was a bit nervous with my white lie about building a grand piano out of a road case and jumping from a small theatre tour to traveling with A.R. Rahman on the Slumdog Millionaire arena & stadium tour.

Needless to say, I figured it out with some help from some veterans and newly made friends. From that point forward, Nick also fostered me in our touring relationship and made me his right-hand man for all further tours that he did over the next six years. We then went on to do massive world tours for some of the most renowned artists in the world. Including Eagles, Joe Walsh, Don Henley, Dave Stewart, The Jackson’s, Christina Aguilera, Mariah Carey, One Republic, Avril Lavigne, Ke$ha, A.R. Rahman, Blake Shelton, Trace Adkins, David Cook, New Kids On The Block, Johnny Reid, Cassadee Pope, & more. After just finishing the History of The Eagles world tour as one of the tour managers and tour accountants, I then received a phone call from a mutual friend with an opportunity to build a recording studio for Liam Payne from “One Direction.” I met with Liam, got his specifications for his studio needs, and started building a top of the line studio for him all while he allowed me to move in with him and complete the job in six weeks. It was quite a project to turn an existing space into a fully functioning recording studio and production room. I installed a dream list of analog gear soldered all the gear to be plug and play into a patch bay for multiple configurations of signal chain routing.

Since I had been touring for so long, I completely fell out of music production and anything really audio-related. The irony of my career path at this point was that I was actually in the music business after changing my college major to music. I was tasked with managing logistics and settling shows to make sure artists get paid for so long, I forgot how much I needed to be back in the audio field. Being 28 years old at this point and struggling with my next seven-year plan, I needed something to shake me up and bring some change into my life. That’s when my older brother had a huge positive influence on me and invited me to my first music gathering that changed my life forever. He & his fiancé took me to Burning Man in 2016 and that’s when I had the epiphany that I needed to get back into making music and focus on that more than anything. While preparing for my last tour with Joe Walsh from The Eagles, I started manifesting my exit from the touring industry. Mainly managing other artists as opposed to myself and own tours one day. I finished my last major tour in the fall of 2016 and started to gain a real love for House & various forms of dance music. Stay tuned for a release coming soon that I co-wrote called “Sauce” by @Naikamusic which is currently licensed by Taco Bell on TikTok! In the meantime, I am available for all production needs and willing to co-write and collaborate with others!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
For the most part, it has been a fairly smooth road for me which I am extremely fortunate about. Like most things in life, moments can get discouraging. I have asked myself many times, “am I good enough, and will I be able to make this a successful career for myself, or should I have gone the safe route and just jump into an already established family business?” I have constantly reassured myself that I am indeed positive enough and have the passion and perseverance to continue on the path that I have chosen. Life presents its various challenges and I always find a way to overcome them with the positivity and determination that my family instilled in me at a young age. Never give up and you can get anything you want in this world!

Can you tell our readers more about what you do and what you think sets you apart from others?
While traveling around on a festival circuit for over a year, I met many new friends and future music partner Jeff Hoblick at a festival called Desert Hearts. We instantly bonded and I told him he should come live with me and start making dance music together while forming our current Production duo called BVRLY – (pronounced Beverly). We are dedicated to crafting cuts fit for dance-floors from any decade in honor of our cosmic muse, the eternal disco goddess BVRLY. With rather diverse musical backgrounds, we connected over our mutual love of classic sounds and extremely funky grooves. The passion of BVRLY is encapsulated in a diverse collection of worldly sounds and a unique approach to live improv production through the use of traditional CDJ’s, Ableton, electronic drums, percussion, electric guitar, and other live instrumentation during our performances. We have recently been doing remixes for artists and are enjoying the transformation of turning other songs into a new version! In the live scene, we have had the pleasure of playing alongside Camelphat, Marc Kinchen, Tensnake, Latmun, Nathan Barato, Diplo, Flume, Tycho, Desert Hearts members & more.

We recently launched our record label called “Pure Joy Records.” We focus on dance music and also use our “Pure Joy Production’s” event company to produce many live events and festivals with our state of the art Danley Sound Labs PA system. We can handle outdoor events of up to 5,000 people. We are a one-stop-shop! In addition to my dance music project, I produce all genres of music. I handle all phases of the music creation process from Composition, Songwriting, Recording, Mixing & Mastering. I am currently working on producing music for various artists and look forward to sharing. I also mix Front of House for bands at our family winery and Bay Area venue called Domenico Winery in San Carlos. I am most proud of my very well-rounded and diverse background in business and musical knowledge. The years on the road taught me how to be a professional in just about everything I do moving forward in life. Music-related or not. Glenn Frey used to say, “there’s only one way to do things…the right way!” I live by that day-to-day as I navigate the treacherous waters of the music industry. This database of knowledge also sets me apart from others as I can pretty much tackle most things that come my way.

What do you like best about our city? What do you like least?
I recently moved from Los Angeles proper to live with my best friend and girlfriend in Long Beach. It is certainly a different pace and has a different energy about it than LA. Long Beach has a huge sense of community and a massive love for the arts. I feel there is more support there than in LA. I have nothing bad to say about Los Angeles because it has helped me in so many ways. I’m a firm believer that we attract like-minded and energetic people to us. With that in mind, we just have to be able to discern who we want to interact with.

Contact Info:

Image Credits:

George Evan

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