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Community Highlights: Meet Claudia Carreno of Dream Wear Boutique

Today we’d like to introduce you to Claudia Carreno

Hi Claudia, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I have always had an entrepreneurial spirit. As a preschool teacher I always put my passion and entrepreneurship spirit to the side. Then the pandemic happened in March 2020 and as a teacher I was working from home for the first time. I saw this as the perfect opportunity to follow my dream. This is when Dream Wear Boutique was born.

My love for fashion, travel and beach is what drove me to make a brand specializing in swimwear, travel clothing and jewelry. Dream Wear Boutique is more than a brand it is about the whole travel experience, a lifestyle brand. I created the brand to celebrate women by empowering them by feeling confident and fashionable.

Dream Wear has a lot of swimwear and beachwear. I wanted the collections to be different from other brands. Sexy is not in my fashion vocabulary. There is so much more to fashion than being sexy, the most important is to feel comfortable in your own skin. In order to feel comfortable you need to be confident. I find that the best way to feel confident is through the clothes you wear. This is why at Dream I use the words chic, flirty, fun instead of sexy. We are women and do not need to feel sexualized to feel and look amazing!

Along with our clothing, swimwear and jewelry collections, I have a blog. I want to share with my community all about my travels and start a travel community. I am still learning and expanding my vision since I am working solo. Dream Wear Boutique is my passion project and hope you all enjoy and support it!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to creating a well known brand has not been easy! My vision for Dream Wear Boutique has taken more time than I imagined. Working as a solo entrepreneur has been a long learning process. I am still learning about being a successful brand and how to get people onto my website. Dream Wear Boutique continues to be my passion project. I am learning to do marketing and social media.

Thanks – so what else should our readers know about Dream Wear Boutique ?
What should we know…
I, Claudia Carreno, am the founder and CEO of Dream Wear Boutique. I work solo from website design to shipping order. My goal is for Dream Wear Boutique to be a lifestyle brand, including; swimwear, beachwear, travel outfits, jewelry and blogging.

What am I known for./what set me apart

I Claudia have a person lifestyle instagram where I share my travel adventures and fashion (justclau_claulifestyle) Dream Wear Boutique is a brand I created to give women the opportunity to have chic and fashionable swimwear. I noticed that many brands advertised “sexy” swimwear and I wanted more. I wanted a brand that allows women to express their style through swimwear. That is why many of my bathing suits are unique.

What I am most proud of brand wise.

I have had the opportunity to work with many amazing photographers and women that have supported Dream Wear Boutique. I am proud that Dream is evolving. I am excited work with more people to get the brand name more recognized.

What was your favorite childhood memory?
I have many great childhood memories. One is being on vacation with my family and wearing a bathing suit I loved and sitting in the swim up bar. I still recall the seats where mushrooms were designed and I was only about 3 years old. Another memory that always stands out was rollerblading on the porch of my house, where I would wear tutus and bathing suits pretending I was a famous ice skater. Most of my early memories as a child are about clothes and travel.

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