Community Highlights: Meet Alison Egeberg of Mormentum Consultancy

Today we’d like to introduce you to Alison Egeberg.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started? 
Originating from a small North Dakota town where cows outnumbered residents, I certainly couldn’t have predicted my future. Fast forward two decades, and my life took an unexpected trajectory. 

I’ve explored 30+ countries, spent nine years living abroad, and ascended the corporate ladder to a coveted C-suite position. 

Having reached the “top of the ladder,” I realized the ladder was against the wrong wall. So, I jumped off and started again. 

This is where the fun started. I relocated my family to California and designed a life I love and where I can live a life aligned with my values of Fun, Caring, Energy, & Connection. Each day is an opportunity to live to my fullest and lean into these values. 

You’ll find me coaching, consulting, volunteering in a grassroots organization I founded to help connect neighbors in need, strength training, pickleball playing, and just hanging out with my daughter & family. 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
At the pinnacle of my career, I experienced severe burnout. Various factors contributed to this – a life lacking authenticity, a lack of awareness regarding my values and purpose, years marked by infertility followed by the challenges and joys of becoming a mom, intermittent yet impactful microaggressions, and an unrelenting work ethic that left no room for rest. The perpetual state of being “always on” became unsustainable. 

Upon reflection, I recognize that these experiences have significantly shaped my journey. Would I find myself in the same place today without them? Perhaps not. And so, this marks the beginning of a new chapter of my story—a narrative where I can share my insights and assist others in overcoming burnout or steering clear of it altogether. 

Thanks – so, what else should our readers know about Mormentum Consultancy, Inc.?
As the CEO & Founder of Mormentum Consultancy, Inc., 

Our mission is clear: to guide individuals, teams, and organizations toward sustained well-being and performance. We firmly assert that without high levels of well-being, sustained performance is unattainable. Full stop. 

Our passion extends to supporting women leaders who, having sat in their chairs, understand the unique struggles they face. 

For Individuals: We offer 1:1 Transformational coaching, helping people redefine success in both professional and personal spheres. Through our step-by-step Neuroscience-backed methods and leveraging our HR background, we systematically assist individuals in uncovering their purpose, values, and strengths, empowering them to design a life they love. Clients transition from feeling stuck and burned out to gaining confidence with a clear path forward. One client attested, “I feel like a different person. This has changed my life, and the bridges are burned down—I will never go back to living the way I was.” 

For teams and organizations: We provide customized programs designed to guide teams from the “stress & crisis” zone to the “comfort & stretch zone.” Peak performance is achieved when teams operate in the comfort & stretch zone. Our focus encompasses the leader’s role, the impacts of the environment and systems, and individual accountability, ensuring our solutions are holistic and enduring. 

We’d love to hear about what you think about risk-taking.
I’ve taken several risks in my life, I guess. Moved away from home when I was 18 to live on my own – completely self-funded with little to no savings. I moved abroad to Copenhagen, Denmark, to live for 9 years. Quit my multiple six-figure job to start my own business. With each risk, I used my strengths & experience and leaned on others for support –actively seeking out wisdom from others. This helped me succeed. Each time, I learned more about myself and challenged my beliefs. So, I see risk as a positive thing for the most part. 

Contact Info:

• Website: mormentum.me
• Instagram: https://www.instagram.com/mormentum.me
• Facebook: https://www.facebook.com/MormentumCo
• Linkedin: https://www.linkedin.com/company/mormentum-me
• Youtube: https://www.youtube.com/@mormentum
• Other: www.92130cares.org