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Check Out Yoon Choi’s Story

Today we’d like to introduce you to Yoon Choi.

Hi Yoon, so excited to have you with us today. What can you tell us about your story?
I started Organize by Yoon Choi right before Covid 19. I was working as a stylist and also part-time for a different organizer. I had organized closets in the past on and off for the past 3-4 years. As soon as the lockdown happened, organizing became busier than ever. I think 2020-end of 2021, my business grew 3x what I was expecting. I then expanded to bigger projects such as move-ins, custom builds, and partnerships with realtors and interior designers.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a completely smooth road. Most of the clients have been amazing, but there are times we haven’t been able to accommodate everyone due to being a smaller operation. I’ve also learned not every project will turn out perfect, but we try our best!

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I organize with a team for a great range of clients including entertainment, actors, musicians, designers, and families. I specialize in building custom closets with an amazing building and we do everything from scratch with designs etc. I prefer this over using pre-built systems. We also do organizing for staging projects. This has become a niche for us and allows clients to use their furniture and save money.

So maybe we end on discussing what matters most to you and why?
I think ethics and communication matter to me the most for and from my clients as well as my assistants to try our best to keep everyone happy and on the same page.

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