Check Out Robert Louey’s Story

Today we’d like to introduce you to Robert Louey.

Hi Robert , we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I have always been a creative at heart. I grew up in Brooklyn, a wildly diverse, authentic and astounding neighbourhood. We were sons and daughters of first generation immigrants from across the world. Customs, rituals, cultures, offered a wonderful world view and set the precedent for our work around the world. It also taught me that people at heart regardless of language and origin are inspired by and treasure in their lives very similar things. things like romance, beauty, friends and family are the highest ‘quality of life’ human foundational drivers to celebrate and are truly the most important things in life. They are life’s most important luxuries.

I moved from Brooklyn to Manhattan where I learned tangible luxury and then onwards to Southern California, driven by my love of the outdoors, the seductive beauty of the abundant sunshine, the sea, and the carefree freedom of looking at everything with fresh eyes with a completely new perspective. The possibilities as infinite as the Pacific horizon.

We have since spent the lat 30 years in creating, crafting and renewing luxury brands. basically a fancy word for inspiring people and making beauty. Over 25 countries, countless neighbourhoods, and most of all the people we meet from all walks of life and living. We have made the world, our neighbourhood. We like to call it a life in the making.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Life is full of joy and challenges. It is not always a smooth road. Working globally requires a laser focus to the smallest details in both life and work. actually to be successful the lines are not blurred but non existent. Distance, time zone changes, constant travel, lost in translation moments. The passion it takes to drive through the obstacles is at times monumental. In complete understanding that the only surety in life is imperfection, we have learned to work closely with our partners in the truest sense of the word. to be patient and kind, avoid negative toxic people and always know that coming together when those challenges do arise the most important aspects of success. In the time it takes to find blame, one could have likely fixed it. Life is what we make it. We choose joy.

Appreciate you sharing that. What else should we know about what you do?
Officially we are Brand Consultants. In its more human terms we craft brand with the deeper knowing that the very core of every brand is its people. We spend a great amount of time crafting culture, rituals and customs that a brand can put into daily practice, which at end the customer, the guest, the buyer can experience. Experience drives brand, and in world of information overload we find simplicity, memorable images, words that best resonate with our intended viewer. always highly personal in intention.

We have been given the opportunity to partner with brands like Rosewood, Four Seasons, the Newbury, Mandarin Oriental,
Andaz and Park Hyatt to name a few. And what has made all the difference and the biggest difference make is the people we have met, partnered, and in many cases made life long friends with over our span of decades.

We’d love to hear about any fond memories you have from when you were growing up?
The magic of Coney Island in the Summer time.

Contact Info:

• Website: [email protected]
• Instagram: robertlouey