Check Out Kenny Jusino’s Story

Today we’d like to introduce you to Kenny Jusino.

Hi Kenny , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
In 2009, my dad made the monumental decision to bring his 9-year-old son with him to a Pink Floyd concert in Chicago.

That one moment sparked a fire within me that hasn’t gone out since. The amazement of this concert phenomenon. The buzz you feel after an electric show. The logistics—just how much thought and energy goes into a tour. The idea that hundreds or thousands of people would spend money and travel just to see a band animate their songs in real time. The memories you carry with you forever. It’s something I just can’t get enough of.

As society slowly crawled back into live music post-COVID, I decided to combine the two passions in my life — music and photography. I was living in Milwaukee at the time, so I picked up my camera and brought it to a small bar show. I had experience in sports content, so I was familiar with capturing motion and action. After getting that first experience—and learning what worked, what didn’t, and how to further develop my editing style—I got the opportunity to photograph my first festival only six months later in Denver, Colorado.

I decided to make the jump and move to LA in the spring of 2023. I tried to hit the ground running by inserting myself into the zine scene and the small, intimate live music crowds hidden in pockets of this sprawling city. Throughout this journey, I’ve learned so much that has improved my craft, and I’ve met so many amazing people and artists who share the same passion.

Now, I spend my time capturing up-and-coming artists on tour, working with bands on portraits and music video content, and exploring the vast music scene LA has to offer. I still have so much to learn and experience, but every minute I spend pursuing this fascination keeps the flame alive.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Any person in any creative field has felt some sort of struggle along the way. For me, some of the challenges were moving to a brand new city and navigating this saturated market of many, many, many talented photographers, videographers, motion graphic artists/designers… It’s not a unique struggle, but one that people relate to, because I talk about it with others in the space a lot.

I guess there was one time that I got into a car accident on the way to the airport for a gig at Austin City Limits… that was a tough week.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a live music photographer/videographer/journalist. I’ve found that in this space, it’s most helpful to narrow down your style, but expand your offerings.

I think bands/artists like to see what your “general vibe” is, and can then identify if it’s a good fit for their aesthetic. Then, there will always be questions like “Do you shoot video?” “Can you design our tour posters?” “Are you able to come up with some merch ideas?” It’s a very collaborative process, and I think a strength of mine is being genuinely interested in what artists are looking for and being patient + dedicated enough to find some common ground.

How do you define success?
Financial stability? Getting to work with your favorite artists? Award nominations? Being able to teach others? I’m really not sure what I’d define ‘success’ to me as quite yet, I’m still figuring it out. I’m too motivated and excited to think about wanting to slow down and stop, I’m just happy along the way with wherever it is I’m going.

Contact Info:

• Website: https://kennyjuke.com/
• Instagram: https://www.instagram.com/kennyjuke/
• Other: https://www.tiktok.com/@kennyjuke?lang=en