Today we’d like to introduce you to Cindy Le
Hi Cindy, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I opened by business on June 29th, 2023. I had zero clientele for months, and began losing faith. I questioned if having a small business was even worth it. Eventually, I stumbled upon other smart business owners. They reminded me that consistency is key and to keep believing in my products. Our skincare products are nine years in the making. It wasn’t until 6 months after opening my business I had enough courage to launch one product. Then, the ideas came flooding through! I’m happy with the expansion of our four moisturizers AND facial masks (will be available online soon – BeautyByMrsCindy.com).
None of this could have been possible without the love of my team and all of the support from my community.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There are easy days and some bad days, but I have faith that this journey is exactly where I need to be. My products are homemade, making me feel super confident that my clients are applying the best skincare products. Our products contain all-natural ingredients and is very affordable. Yet, I’ve struggled the most with pricing. I never want to screw over my clients; therefore, I’ve had to stand my ground when it comes to keeping my products affordable. A lot of people explain that I could sell at a higher price but I want to be fair. I understand the economy is in a hard position, not many people have much spending money. So I always want to provide quality and affordable skincare products. The best part is, my formula works for most ages and skin types.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My affordable brand provides 4 products for most ages and skin types. My product line consists of sunscreen with SPF 40, for long lasting one time application during the day; it is recommended to pair with our night serum for best results. The night serum is also a long lasting, once application to tackle uneven skin texture and color correction (ie dark spots). Also, we have a spot treatment for any acne, scaring, and stubborn problem areas. Our last product is the makeup remover, which has 3 ingredients to remove any kind of stubborn makeup.
I have designed my formula to help most ages and skin types. My formula has been tested for over nine years, as I went through stages of a young woman, pregnancy, parenthood, etc. And even during the harshest weather, I use these moisturizers on my one year old son.
Where do you see things going in the next 5-10 years?
For now, I am enjoying the ride. I would like to expand and reach people beyond the West Coast. Even shipping to people outside of the US would be a dream come true. The image of my products in people’s homes really excites me. I am confident my products do right by people. I want to make them feel beautiful. And ultimately the goal is to age gracefully. I believe my products make people feel confident in their skin.
Pricing:
- SPF40 Sunscreen (1oz) = $15
- SPF40 Sunscreen (2oz) = $30
- Night Serum = $13
- Daily Spot Treatment = $10
- Makeup Remover = $10
Contact Info:
- Website: https://BeautyByMrsCindy.com
- Instagram: https://Www.instagram.com/Ms_CindyLe
