Daily Inspiration: Meet Andrea Amatte

Today we’d like to introduce you to Andrea Amatte

Hi Andrea, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Andrea Recetas, a personal brand that started in the kitchen.
Andrea Amatte, better known as “Andrea Recetas”, is an Argentinian, cook, entrepreneur and mother of three children. Her career in the world of social networks began in 2017 when she decided to put aside her professional career as a Clothing Designer and her clothing brand, to dedicate herself exclusively to cooking and sharing her recipes, a space where she feels comfortable because since she was very young she was the cook for countless special occasions and dates. Today she has eight cookbooks and more than 2.4 million followers on Instagram.
Andrea has been cooking since she can remember, in her family of Syrian-Lebanese origin everything revolves around a plate of food. His father is a cook and everyone in his family is culturally adept at gastronomy and good eating.
She remembers that her beginnings in the kitchen were preparing bread and tortilla doughs that she cooked in the fireplace (home), when she was still a girl, and her mother could not believe that they turned out so good.
In 2017, when her daughter Helena was born, she owned a clothing brand called Ramona, which was doing well, but it was just starting out and the issue of workshops was difficult. She decided to open an Instagram account to document all the recipes she made daily for her home. That account was called @andrearecetasarabes since it was the type of cooking where she stood out the most.
“From the beginning I wanted to have a nice account where I could upload my content, but I didn’t think I could become a cooking influencer,” says Andrea.
For a year she published her recipes daily, after six months she gained her first six thousand followers on Instagram and by the time she almost reached 10 thousand followers she made the switch to what is now her personal brand @andrearecetas. When she reached 45,000 followers, the first kitchen brand contacted her and she began to see this as a job. In a few months he reached 100 thousand followers on Instagram and today he has more than 2.4 million followers on that platform, reaching even more millions on a monthly basis.
“That encourages me to make better content, and improve myself more and more, I really love my followers. My goal is that everyone can cook at home without being afraid of the kitchen, that it is not just the woman or the man, that they make cooking an activity that unites and amuses them, that they can enjoy the pleasure of cooking at home. family.”, says Andrea.
***Andrea as a cook and entrepreneur
He has authored more than 500 recipes and ensures that he always gives traditional recipes his personal touch. His specialty is breads and cakes, which is why his first book is Breads I, which he launched for sale from his online platform andrearecetas.com, which he created more than two years ago. Since then he has added a total of eight books, among which stand out an Arabic recipe book, three about breads, one sweet, one about perfect cakes and two Christmas ones, and the last one that is under construction is about alfajores, which can be obtained online and physical also on Amazon.
During the pandemic, he taught cooking courses and workshops on platforms such as Zoom.
Currently, he is developing his own brand of alfajores and milk caramel in the United States, a country where he has resided for almost five years.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
My main challenge is to keep my videos evolving so that they are always cutting edge and I can keep where I am, at the top of the content creators list. My biggest goal is to capture the English speaking public with my recipes, that would be a dream come true! I am still working around that, trying to get the algorithm used to not uploading my voice, but instead cool videos with music, and ASMR.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Social Media Content Creator, focused on having people replicate my recipes, which are easy and yummy. I think anyone can be a master in the kitchen, sharing love that way with their close ones, making unforgettable memories through cooking and gathering together with family and friends!

Alright, so to wrap up, is there anything else you’d like to share with us?
I am very happy with my growing business and I hope to keep it this way for a long time! I invite everyone to follow me, participate in my social media community and shake off that fear that cooking is not for everybody!

Contact Info:

• Website: https://www.andrearecetas.com
• Instagram: https://www.instagram.com/andrearecetas/
• Facebook: https://www.facebook.com/Andrearecetas/?_rdr
• Youtube: https://www.youtube.com/c/AndreaRecetas