Community Highlights: Meet Jennifer Edmonds of RXLA the brand

Today we’d like to introduce you to Jennifer Edmonds

Hi Jennifer, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
The Story Behind RXLA: From Childhood Crafts to Celebrity Scents
Hi! We are sisters, Jennifer and Jocelyn. Growing up our mom worked and managed at craft stores, so our lives were infused with art, creativity, and the joy of bringing ideas to life. This passion for crafting eventually led Jocelyn to explore the world of candle making, a hobby that would soon blossom into a thriving business.

Jocelyn’s initial foray into candle making started as a purely creative outlet. But the quality of her creations and the allure of her unique scents caught the attention of those around her. Inspired by the positive feedback, she decided to take the leap and launch RXLA through a Kickstarter campaign in 2013. The response was overwhelming, and RXLA was funded, marking the official beginning of their entrepreneurial journey.

Jocelyn ended up getting food poisoning, so she enlisted my (Jennifer) help. Together, we embarked on a mission to bring RXLA’s handcrafted scents to the world. Our first step? Setting up pop-up shops at markets across Los Angeles, where we introduced their signature 100% soy wax candles to a growing audience. Our dedication to quality and our captivating scents quickly garnered attention, attracting a loyal following and earning them a reputation for creating truly special products.

From Market Stalls to Celebrity Homes: The Rise of RXLA
The success of RXLA at local markets was just the beginning. Word of mouth spread about their exceptional candles, and soon they found themselves gracing the homes of celebrities like JLO, Andre 3000, and Patrick Ta, among others. This recognition further solidified their brand’s standing as a purveyor of luxury and exclusivity.

RXLA’s impact extends beyond individual homes, reaching into the spaces of prestigious companies like Apple, Netflix, Tesla, and Guess HQ. Our candles and diffusers, with their meticulously crafted scents, have become an integral part of creating inviting and sophisticated environments. This collaboration with leading brands exemplifies RXLA’s commitment to excellence and their ability to elevate the everyday experience through the power of scent.

Why Choose RXLA?
Handcrafted with Love: Every RXLA product is carefully crafted with the finest ingredients and a deep passion for creating beautiful scents.
Unique Scents: Discover a world of captivating aromas, from fresh and floral to warm and inviting, each carefully crafted to evoke a specific mood and ambiance.
Sustainable Practices: RXLA is committed to using eco-friendly materials and sustainable practices to create products that are good for you and the environment.
Celebrity Approved: Loved by some of the biggest names in entertainment, RXLA’s products have become a symbol of luxury and good taste.
Experience the world of RXLA and discover the transformative power of scent. Visit our website or find us at markets across Los Angeles to explore their captivating collection and bring the magic of RXLA home.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
NO! The world of entrepreneurship is often romanticized, painted as a picture of overnight success and effortless wealth. But the reality is far more nuanced, demanding an unwavering dedication, relentless hustle, and the ability to adapt and pivot in the face of unforeseen challenges.

We juggled full-time jobs, sacrificing sleep and free time to craft our candles in the evenings and weekends. Every hour was meticulously planned, every minute precious. We poured our hearts into each candle, hand-pouring and labeling them with meticulous care, Jocelyn’s home transformed into a miniature candle factory. We invested every dollar we could spare back into the business, often we are still working for less than our corporate salaries.

With limited resources and a tight budget, we embraced the DIY ethos. Jocelyn, fueled by a determination to learn, took it upon herself to design our website and labels, relying on the vast library of tutorials available on YouTube. We learned as we went, turning every hurdle into an opportunity to expand our knowledge and hone our skills.

The global pandemic, COVID, brought unprecedented challenges to businesses worldwide. But for us, it presented an opportunity. We were one of the few companies in Los Angeles with a supply of hand sanitizer, and our story was picked up by the LA Times. This unexpected media exposure brought us business during a hard time. We are not suffering through the many repercussions from COVID like 4x increases in our COGS, rising shipping costs, and limited resources.

Looking back, our journey has been far from smooth. It’s been a roller coaster of ups and downs, of sleepless nights and tireless effort. But through it all, we’ve learned invaluable lessons about perseverance, resourcefulness, and the power of sisterhood. We also couldn’t do it with our family support helping us with our kids.

We’ve been impressed with RXLA the brand, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Hand-Crafted Fragrances: A Symphony of Subtlety

Our signature fragrances are a testament to our belief in the power of subtlety. Each blend is carefully crafted by hand, using high-quality ingredients to create scents that are both captivating and wearable. We understand that not everyone wants an overpowering fragrance, so our creations are designed to enhance your natural aroma, leaving a subtle yet lasting impression for your body or home.

Our Commitment to Quality
We take pride in sourcing the finest ingredients for our fragrances. We believe in transparency and ethical sourcing, ensuring that our products are not only beautiful but also responsibly made.

Introducing the #1 Korean Skincare Brand: A Game-Changer
We’re excited to be a distributor of the #1 Korean skincare brand in the USA! This renowned brand has taken the world by storm with its innovative formulas and commitment to delivering visible results. Our customers are raving about the transformative effects of this revolutionary skincare line.

What Sets Us Apart
Hand-Blended Fragrances: We believe in the artistry of fragrance creation, crafting scents that are both subtle and sophisticated. A lot of smaller brands use fragrances that are stock, ours are all our own creations.

Exclusive Korean Skincare: We offer the #1 Korean skincare brand from Korea! It is brand new to the USA, known for its innovative formulas and remarkable results. It’s the only skincare brand with fresh Byoung Pool leaf extract (Centella Asiatica) combined with Nanoliposome technology for under the skin penetration.

Commitment to Quality: We prioritize high-quality ingredients and ethical sourcing in all our products.
Exceptional Customer Service: We’re dedicated to providing personalized support and a seamless shopping experience.

What’s next?
Innovation at the Forefront
Innovation is at the heart of everything we do. We’re always looking for ways to refine our formulas and packaging, ensuring that you receive the highest quality products with a user-friendly experience.

Expanding Our Reach
We’re thrilled to announce the expansion of our warehouse into Atlanta, Georgia! This strategic move will allow us to reach a wider market and bring our products to even more customers. We’re confident that this expansion will enable us to better serve our community.

What We’re Most Excited About
Ultimately, what excites us most is the opportunity to connect with more people and share our passion for high end fragrances at an affordable price. Fragrances invoke so much with our memories and feelings and we’re humbled to be a part of people’s lives. We can’t wait to see what the future holds and to continue growing with our amazing customers!

Pricing:

• $335 for full Korean Skincare kit (10 products)
• $23 10 oz soy wax candles
• $25 Perfume
• $25 Reed Diffusers
• $12 diffusing oils

Contact Info:

• Website: https://www.shoprxla.com/
• Instagram: https:www.instagram.com/rxlathebrand
• Facebook: https:www.facebook.com/rxlathebrand
• Youtube: https://www.youtube.com/channel/UCugbObYXru5j8XiVCR3qqzg
• Yelp: https://www.yelp.com/search?find_desc=RXLA+the+brand&find_loc=Los+Angeles%2C+CA

Image Credits
Photos by Ricardo Sanchez