Today we’d like to introduce you to Dalel Snider.
She didn’t set out to be a florist. Dalel was really looking for a way to support her two teenage sons and her new husband who was just diagnosed with Alzheimer’s.
Despite having a Master’s Degree in Marketing and Communications, Snider was rejected by several corporations who didn’t want to take on an employee with so many family burdens. Knowing she could do anything she set out to buy a business.
Dalel stumbled upon Glendora Florist, nestled in the picturesque downtown of Glendora, a suburb of Los Angeles. Taking a leap of faith, Dalel purchased the locally-renowned florist and opened her doors on Valentine’s Day of 2011. With no previous experience in the floral industry, this was an act of audacity and courage, but one typical of a woman willing to take risks and push hard for her dreams.
What makes Snider unique is her out-of-the-box thinking. “I wanted a flower shop that wasn’t a flower shop,” she says quizzically. “I love Louis Vuitton and wanted that same luxury experience and products for my customers.”
“My floral arrangements don’t look like the everyday. I add kale, cabbage, and seed pods to my arrangements. I love textures and unusual combinations. It’s art more than flower arranging,” says Snider.
Channeling her deep love of all things Louis Vuitton, Dalel transformed her lovely, small town flower shop into a luxury couture flower brand that is taking Beverly Hills and all of Southern California by storm. Her newly-created Los Angeles Floral Couture is now the premiere luxury concierge flower service in Southern California, bringing masterful designs to brides and connoisseurs.
Now that her business has doubled in size, Snider has turned her attention to her other passion – creating jobs, contributing to the community, and lifting people up.
Dalel is a two-time winner of the Women of Excellence award by California Congresswoman Judy Chu, and has been honored by local Assemblyman Roger Hernandez for her work and contributions for the community.
The fearless entrepreneur continues to look for unique ways to enhance the value of her service and has joined forces with numerous photographers in Los Angeles and the surrounding areas. Snider and these innovative photographers have created explosive and dynamic design concepts that her exclusive clientele truly appreciate. Their work can be seen in various media outlets nationwide including Ceremony Magazine, People Magazine, Los Angeles Magazine, The Knot, Wedding Wire, The Avenue, among other renown platforms.
Snider’s team strives to make a legacy of excellence by creating exquisite floral masterpieces and by providing a customized and memorable experience to bring her clients’ style and vision to life.
Has it been a smooth road?
Like any business, we have a wave of ups and downs with the seasons. Wedding season is year-round in Southern California but the spring and summer are definitely the busiest, which leaves the other half of the year a bit slower. Thankfully, we have our storefront to keep us busy all year as well!
So, as you know, we’re impressed with Los Angeles Floral Couture by Glendora Florist – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
The world of luxury is not just exclusive, it is highly secretive too. Flowers have to do more today than merely make a bride feel beautiful. We prefer inspiration rather than reproduction. We love colors, patterns, textures, and shapes we find. For us, it is all about the power of making a bride confident, she can play the game and do it her way.
Our Heritage: Haute Floral Couture for discriminating brides.
Our Philosophy: Fearless Freedom.
Let’s touch on your thoughts about our city – what do you like the most?
I love everything about LA! It has my heart!
Pricing:
- Wedding Packages Average – $1500
Contact Info:
- Address: 234 N. Glendora Avenue
Glendora, CA 91741 - Website: http://www.losangelesfloralcouture.com/
- Phone: 636-335-1943
- Email: [email protected]
- Instagram: https://www.instagram.com/losangelesfloralcouture/
- Facebook: https://www.facebook.com/losangelesfloralcouture/
- Yelp: yelp.com/biz/glendora-florist-glendora
Image Credit:
Brian LaBrada Photography
Melissa Vossler Photography
Pantel Photography
Jessica Castro Weddings
George Street Photo
Britnee Taylor Photography
Nicole Marie Photography
Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
