Community Highlights: Meet Heather C. Orr of Copytrigger

Today we’d like to introduce you to Heather C. Orr.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey into freelance copywriting has been like a roller coaster, an exciting and fulfilling adventure with some unforeseen twists and turns. I formally began my career in copywriting working in various corporate marketing departments where I discovered my passion for getting results with my writing.

During my time in-house, I realized how clear and compelling language can convey complex ideas and drive business growth. This revelation inspired me to delve deeper into copywriting, particularly within the B2B SaaS niche, where clear and compelling communication is essential but often overlooked to sound authoritative.

I have a background in digital marketing, SEO, conversion copywriting, and a knack for crafting persuasive B2B narratives. I decided to leap into freelancing when I moved to New Mexico from my native Southern California. Suddenly there weren’t many corporate marketing jobs available so I had to go solo to continue as a copywriter.

I launched Copytrigger to offer specialized copywriting services to B2B SaaS, fintech, healthcare companies, and digital marketing agencies. It wasn’t an easy transition; building a client base from scratch required a lot of perseverance, networking, and continuous learning. I invested time in understanding the unique challenges and needs of SaaS and tech businesses, honing my skills with online courses from experts like Copyhackers to create content that drives conversions and growth.

Over the years, I’ve had the privilege of working with a diverse range of clients, from innovative tech companies to established Fortune 500 industry leaders. Each project has been a learning experience, allowing me to refine my skills and deliver even more value to my clients.

My approach is deeply collaborative – I work closely with my clients to understand their goals, voice, and audience, ensuring that every project I work on aligns perfectly with their brand and objectives. Copytrigger stands for a commitment to quality and results-driven copywriting, and I’m excited to continue helping B2B SaaS and fintech companies achieve their marketing goals with my freelance copywriting services.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My freelance copywriting journey hasn’t always been smooth; it’s been marked by challenges and learning experiences that have shaped my career. One of the biggest hurdles was transitioning from a steady job in corporate marketing departments to the uncertainty of freelancing.

Building a client base from scratch required a lot of perseverance and networking, and sometimes I questioned if I had made the right decision. The initial months were particularly tough, as I had to manage everything on my own, from finding clients and negotiating contracts to consistently delivering high-quality work.

Another significant challenge was differentiating myself in a competitive market. The freelance copywriting landscape is crowded, and standing out required me to polish my writing skills and to deeply understand the unique needs and pain points of B2B SaaS companies. This means continuous learning and staying updated with industry trends, which can be time-consuming and demanding. There were also instances where stressful personal life situations tested my resolve.

Despite these challenges, each struggle taught me valuable lessons and pushed me to improve. I learned the importance of setting clear professional and personal boundaries, managing client expectations upfront to avoid misunderstandings, and being my own best advocate by choosing my battles. Building a strong professional network and seeking mentorship also played a crucial role in navigating the ups and downs of freelancing.

Looking back, these struggles have been instrumental in my growth as a copywriter and have made the successes more rewarding. Today, I’m proud of the resilience and adaptability I’ve developed, which continue to allow me to grow in my freelance career.

We’ve been impressed with Copytrigger, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Copytrigger, I provide high-quality B2B SaaS copywriting services that drive results for my clients. I specialize in crafting compelling content that speaks directly to the needs and challenges of business decision-makers in the SaaS, fintech, healthcare, and other highly regulated industries. This includes creating high-converting landing pages, optimized blog articles, engaging case studies and emails, and comprehensive thought leadership pieces. I aim to help companies communicate their value propositions clearly and persuasively to boost sales and customer engagement.

What sets Copytrigger apart is my deep understanding of simplifying complex language into clear and compelling content for the tech landscape. Having worked with many clients in this space, I’ve gained insights into the unique dynamics and demands of B2B marketing for these industries. This enables me to create content that not only resonates with target audiences but also aligns with the strategic goals of my clients. I take pride in my ability to blend technical knowledge with storytelling, delivering content that is both informative and engaging.

One aspect of my brand that I’m particularly proud of is my commitment to quality and client satisfaction. I go the extra mile to ensure that every project I produce meets the highest standards in copywriting and digital marketing, and contributes to my clients’ overall success. This has helped me build strong, long-lasting relationships with my clients, many of whom return for ongoing projects.

Whether you’re an established company aiming to scale or an overwhelmed digital marketing agency, I’m here to provide the copywriting support you need to achieve your goals. My services are tailored to meet my clients’ needs and goals, ensuring personalized and impactful content for their audience. If you’re looking for a freelance copywriter who understands B2B SaaS, fintech, healthcare, insurance, and other highly regulated industries Copytrigger is here to help!

We all have a different way of looking at and defining success. How do you define success?
For me, success is multifaceted like a rare gem. It goes beyond the typical metrics of financial gain or career milestones, although those are certainly important. Success means achieving a balance where my professional goals align with my values and aspirations.

In my work as a freelance copywriter, success is about creating content that exceeds client expectations. It’s seeing my clients thrive because the copy I’ve written genuinely connects with their audience and drives tangible results. It’s a clear indicator of success when a client tells me my work has significantly improved their business outcomes.

Another key aspect of success is continuous learning and growth. The digital marketing landscape is always evolving, and staying ahead means constantly refining my skills and expanding my knowledge. In this sense, success is about being curious and open to new ideas, allowing me to provide the best service to my clients.

On a personal level, success is also about work-life balance. Being able to manage my time effectively so that I can deliver high-quality work while also spending time with my loved ones and pursuing personal interests is crucial. It’s about having the flexibility to work on projects I’m passionate about and feeling fulfilled at the end of the day.

Ultimately, success is about making a positive impact, whether helping a tech brand find its voice or mentoring other copywriters. It’s about leaving a lasting impression and knowing that the work I do makes a difference. That sense of purpose and fulfillment is the true measure of success for me.

Contact Info:

• Website: https://copytrigger.com
• Instagram: https://instagram.com/copytrigger
• Facebook: https://facebook.com/copytrigger
• Linkedin: https://linkedin.com/in/heathercorr
• Twitter: https://twitter.com/copytrigger
• Other: https://medium.com/@Copytrigger

Image Credits
Copytrigger LLC
Marcelle Thu @missmtothet_photography