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Exploring Life & Business with Brenda Rios of Studio Tails

Today we’d like to introduce you to Brenda Rios.

Brenda Rios

Hi Brenda, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
We all have some piece of item that is made from recycled materials. But I never thought about what items my dogs were using that were made from recycled materials. If we can recycled clothing, plastics and more then why can’t we recycle dog gear?

That’s where the idea for Studio Tails came to life. We of course are all dog lovers and we all truly want the world to be a better place. But do we have to sacrifice quality for products to be eco-friendly? The fact is we don’t have to! We can have great quality dog gear AND ones that are truly good for our Earth.

Our dog gear is made of high-quality rPET. rPET is recycled PET (polyethylene terephthalate), which is plastic that was used to make packaging, such as plastic bottles and food containers.
We live in a time where so many of our products that we’ve come to know and love are made of recycled materials. Learn more about our sustainability here: https://www.studiotails.com/pages/sustainability.

Today, Studio Tails is spreading across the states through several boutique partners. Studio Tails will always maintain an online presence whether you’re looking to shop online at studiotails.com or seeing what we’re up to on social media.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The journey hasn’t been easy, but I’ve come to realize that challenges are an inherent part of growth, both personally and in business. Despite the obstacles, I’ve been fortunate to have a network of fellow small business owners who have provided invaluable support and guidance. Being able to connect with like-minded individuals, share experiences, and receive advice has been instrumental in navigating the ups and downs of entrepreneurship.

It’s reassuring to know that I’m not alone in facing hurdles along the way. Sometimes, simply having someone to listen can make all the difference when you’re feeling overwhelmed or uncertain. Building these connections has been essential in overcoming the feeling of isolation that can often accompany the journey of running a business.

Nevertheless, perseverance is key. While challenges may arise, it’s important to remain determined and focused on your goals. There’s a unique sense of satisfaction that comes from overcoming obstacles and achieving milestones, no matter how small. It’s these moments of triumph that remind us why we embarked on this journey in the first place and motivate us to keep pushing forward, even when the road ahead seems daunting.

As you know, we’re big fans of Studio Tails. For our readers who might not be as familiar what can you tell them about the brand?
Studio Tails is not just another pet gear brand; we’re on a mission to revolutionize the way people think about dog products. What sets us apart is our unwavering commitment to sustainability. Our products are crafted from recycled materials, specifically rPET, which is sourced from items like plastic bottles and food containers. This not only reduces plastic waste but also ensures that every purchase contributes to a cleaner, greener planet.

What makes us most proud as a brand is our dedication to quality. Despite being eco-friendly, we refuse to compromise on the durability, functionality, and style of our products. From collars and leashes to harnesses and poop bag holders, every item is thoughtfully designed and rigorously tested to meet the highest standards.

At Studio Tails, we want our readers to know that they can make a difference with every purchase. By choosing our products, they’re not only investing in the well-being of their furry companions but also supporting a more sustainable future for all. We’re passionate about environmental education and empowering our customers to make informed choices that benefit both their pets and the planet.

Our brand is built on the belief that small changes can have a big impact. We invite our readers to join us in our mission to create a world where pets and people can thrive together in harmony with nature.

Is there any advice you’d like to share with our readers who might just be starting out?
Starting your entrepreneurial journey can be both exhilarating and daunting, but here are a few pieces of advice that I wish I had known when I was starting out:

Embrace failure: Failure is an inevitable part of entrepreneurship, but it’s also a powerful teacher. Don’t be afraid to take risks and make mistakes along the way. Each setback is an opportunity to learn and grow stronger.

Surround yourself with support: Building a business can feel like a solitary endeavor, but it’s essential to surround yourself with a supportive network of mentors, advisors, and fellow entrepreneurs. Seek out communities where you can share ideas, ask for advice, and find encouragement during the challenging times.

Stay flexible: The entrepreneurial journey is rarely a straight path. Be prepared to pivot and adapt your business model as needed based on market feedback, changing trends, and unforeseen obstacles. Flexibility and agility are key to staying resilient in the face of uncertainty.

Focus on the customer: Your customers are the lifeblood of your business. Take the time to truly understand their needs, preferences, and pain points, and tailor your products or services to meet those needs. Building strong customer relationships is essential for long-term success.

Take care of yourself: Entrepreneurship can be all-consuming, but it’s crucial to prioritize your physical, mental, and emotional well-being. Make time for self-care, set boundaries, and don’t be afraid to ask for help when you need it. Remember that your health and happiness are paramount to your success as an entrepreneur.

Above all, trust in yourself and your vision, and don’t be afraid to dream big. The road ahead may be challenging, but with perseverance, passion, and a willingness to learn, you can achieve your entrepreneurial goals. Good luck on your journey!

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