Meet Ziyuan Zhu

Today we’d like to introduce you to Ziyuan Zhu.

Hi Ziyuan, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today. 
Born and raised in China, I was lucky enough to grow up in an environment steeped in art. My dad worked in art management, which meant our home was always buzzing with artists, painters, dancers, and choreographers. It was like living in a constantly rotating gallery or performance space. Because of him, I was exposed early on to painting, drama, and even behind-the-scenes work in the theater. It wasn’t just about appreciating art; it was about living it. This eclectic upbringing laid the foundation for my approach to design and technology. I took five years studying in both Germany and China, where I not only honed my architectural skills but also led groundbreaking projects – I started my career journey as an architect in a German design company based in Stuttgart, where I was deeply impacted and also inspired by a broader view of design. This quest for exploration led me to the States, where I pursued a master’s degree on the East Coast at beginning. It was here that my fascination with the synergy between technology, art, and design truly blossomed. I started with an Architecture degree at MIT but took a pivotal class in engineering accidentally, which sparked my interest in blending technology with art and design. This period was also marked by the founding of Make To:Gather, a nonprofit organization aimed at bridging the gap between technology and human-centric design. Through this organization I found with a friend, I deepened my interests in participatory design and art practice. 

After graduating, I joined IDEO, a global design studio known for its focus on human and social impact design. Parallelly, I was an affiliate researcher at MIT’s Environmental Solutions Initiative, where our group, Climate Machine, leveraged VR and AR technology to enhance climate education through immersive experiences at music festivals. We collaborated with one of the world leading EDM labels, AnjunaBeats, to create an immersive AR/VR experience for one of their largest music events to deliver climate change stories and awareness. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Transitioning from architecture to a broader domain of creative technology was not without its challenges. As an international student and professional in the US, I faced the complexities of visa situations and the uncertainties they brought. However, these struggles taught me the importance of resilience and focus. By dedicating myself to my craft and embracing experimentation, I was able to overcome these hurdles and find a fulfilling path that blends technology with traditional craftsmanship. 

Can you tell our readers more about what you do and what you think sets you apart from others?
At the core of my work is the belief in the transformative power of design when coupled with technology. I specialize in creating experiences that transcend traditional boundaries, leveraging VR, AR, and AI to make impactful statements in climate education, healthcare, and the retail experience. What sets me apart is my commitment to sustainability and craftsmanship, demonstrated through my textile art and the Unwanted Project, which focuses on upcycling and sustainable design. Beyond my work in AI and creative technology, I am deeply passionate about sustainability and craftsmanship. I’ve dedicated much of my creative energy towards sustainable workshops and fashion design, utilizing recyclable materials and upcycled post-consumer products. My work has been recognized in several exhibitions, including a showcase of a light piece crafted from PVC pipes, which also inspired a series of accessory designs such as bags and jewelry. 

Collaborating with museums and design festivals, I’ve organized workshops aimed at teaching children the value of creativity through upcycling. In my personal time, I indulge in weaving and textile arts, a testament to my belief in textiles as a critical part of addressing climate change. Through crafting with textiles and discarded materials, I’ve founded the Unwanted Project, a small brand where I experiment with materials to transform what’s considered waste into wearable art and statement pieces. 

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out.
To those just beginning their journey, my advice is to embrace experimentation. Allow your interests to guide you, and don’t fear failure. Every experiment, whether successful or not, is a step forward. My journey from textile art to immersive technology illustrates the power of persistent exploration and an open mind. Don’t limit yourself by titles or expectations. The creative field is vast, and your unique path awaits discovery through action, learning, and an unyielding curiosity. 

Contact Info:

• Instagram: https://www.instagram.com/zhu.ziyuan/
• Linkedin: https://www.linkedin.com/in/zoey-zhu/